Showing posts with label orthodontics marketing. Show all posts
Showing posts with label orthodontics marketing. Show all posts

Thursday, October 19, 2023

Transforming Orthodontic Experiences for Patients

ScreenPlay is a cutting-edge solution that is revolutionizing the way orthodontic offices engage with their patients, enhancing their experiences and improving the initial consultation.

ScreenPlay offers orthodontic offices an engaging platform to present treatment plans to patients. With its interactive touch interface, orthodontists can navigate through 3D models of orthodontic problems to demonstrate the proposed treatment plan and desired outcomes. Orthodontists can actively explore different angles, zoom in on specific areas, and provide a comprehensive understanding of treatment options. By visualizing the treatment journey, patients feel more involved and empowered, leading to increased confidence and commitment to the orthodontic plan.

ScreenPlay serves as a valuable tool for educating patients about oral health, hygiene practices, and care instructions during their orthodontic treatment. Orthodontists can create Protocols that guide patients through the treatment process, explain the importance of oral hygiene, and provide tips for maintaining braces or aligners. Patients can watch demonstration videos and access education brochures, leading to better compliance and improved treatment outcomes.

ScreenPlay allows orthodontic offices to provide patients with virtual treatment simulations, offering a glimpse into the potential outcome of their orthodontic journey. By showcasing before-and-after visuals and demonstrating the anticipated outcome, patients can visualize the transformation that can be achieved through orthodontic treatment. This experience instills confidence and motivation in patients, reinforcing their decision to pursue treatment and setting realistic expectations for the process.

ScreenPlay helps orthodontic practices enhance the initial consultation. Through the power of ScreenPlay, orthodontic offices can create experiences that empower patients and elevate the standard of care in the field of orthodontics.

If you are interested in incorporating ScreenPlay into your initial orthodontic consultations, contact a Solutions by Design team member today.

 

Monday, June 5, 2017

More On Montage


What is Montage Pro?

Solutions by Design has created a powerful interactive digital bulletin board that is flexible for any business. We’ve taken the sleek look of modern technology and paired it with our specialization in software and programming to create the ultimate digital communications solution. Equipped with a touch screen, custom widgets, photo booth, whiteboard, and more, our Montage board delivers relevant information and technology to your internal audience at your location.

What are widgets?
Our Montage software interface is comprised of Widgets; an application that enables a user to perform a function, similar to an app on a smartphone. Each widget is designed by Solutions by Design for specific vertical markets, our most popular being orthodontics, veterinary, and home building markets. Though we specialize in these fields, we do have several other business markets we work with and can customize widgets for any area of business. 


Take a look at some of the widgets available to our Montage users by visiting the Montage page of our website. Click here to view that page now.

Thursday, May 4, 2017

Support Those Who Serve | May Charity Of The Month

This month our Check-in 4 Charity members are supporting the Intrepid Fallen Heroes Fund. The Intrepid Fallen Heroes Fund is an amazing non-profit Check-in 4 Charity has had the privilege to benefit before. The mission of Intrepid Fallen Heroes Fund is to serve the United States military personnel wounded or injured in service to our nation, and their families. 100% of donations to the Intrepid Fallen Heroes Fund go directly to their programs and no portion of contributions is deducted for administrative costs.

Beginning in the year 200, the Intrepid Fallen Heroes fund is a leader in supporting the men and women of the Armed Forces and their families. The Fund has provided nearly $200 million for families of military personnel lost in service, and for wounded military personnel too.

Explore their site here to understand more and find out how you can get more involved with this amazing charity. Interested in becoming a Check-in 4 Charity member? Visit our website or give us a call at 800-888-4084 and sign up today.

Wednesday, May 3, 2017

The Future Is Voice Search

A Burger King commercial caused a bit of controversy recently, not for anything racy or disturbing, but for being too invasive. The 15-second ad starts with a Burger King employee holding up the sandwich saying, “You’re watching a 15-second Burger King ad, which is unfortunately not enough time to explain all the fresh ingredients in the Whopper sandwich. But I’ve got an idea. OK, Google, what is the Whopper burger?”

If a viewer has the Google Home assistant or an Android phone with voice search enabled within listening range of the TV, that last phrase - “Hello Google, what is the Whopper burger?” - is intended to trigger the device to search for Whopper on Google and read out the finding from Wikipedia. Admittedly, it’s a clever marketing campaign and the first one to make use of what’s fast becoming a standard in many homes - the personal voice assistant.

Amazon’s Alexa and Google’s Home assistants sold at a rapid pace last year, and this year the sales are expected to grow even more. With both assistants able to do everything from record notes to control lights and appliances by simply speaking to them, people are discovering the value in owning these assistants. And one of the biggest uses of these devices is the ability to search for information or businesses simply by speaking.

Moms can look up recipes and have the assistant read them back as she’s making dinner. Dads can ask the assistant for the nearest automotive store. The kids can ask about upcoming concerts or video game releases. The possibilities are endless - and convenient. All you do is simply speak.

And it’s not just these assistants that are becoming the go-to devices for voice search. Smartphones are now a big part of the voice search landscape. Voice search can be enabled on both Android and Apple smartphones, and Samsung is releasing their Bixby voice assistant with the new Galaxy S8 this month. Even Microsoft is entering the game with their Cortana voice assistant which can be enabled on computers and tablets.

What does this mean for your business? First of all, it’s important to have a solid SEO strategy in place that can capitalize on this emerging search arena. When people type a search phrase into their browsers, most of the time they use simple truncated phrases to save on typing. For example, if someone is searching for an orthodontist in Dallas they may simply enter, “orthodontists Dallas.” This is especially true on a mobile device where typing can be tedious.

But a voice search uses more natural language, and most people aren’t concerned about truncation. The same person searching for an orthodontist may say, “What is the closest orthodontist to Jefferson Elementary?”, or “What are the top five orthodontists nearest to my home?” Natural language searches like these open up new challenges for SEO.


Here at Solutions by Design, we are fully aware of this new future in search, and are positioning our SEO efforts to meet this new challenge. Part of our SEO strategy will be to make use of this new “natural language” search in our optimization efforts and guide our clients in understanding the implications and benefits. It’s an exciting transition in the world of search and we want our clients to be prepared.

Monday, April 4, 2016

The Secret To Higher Invisalign Rankings

Before Invisalign made a concerted effort to advertise nationally through television and online advertising, orthodontic practice websites usually maintained high rankings in Invisalign searches by simply having one or two pages of Invisalign content. But that’s not the case anymore.

Now that more people are aware of what Invisalign is and how it works, and because more people than ever are searching for information and providers, those websites with minimal Invisalign information are seeing drastic decreases in rankings in the search results. So what’s the solution?

If you conduct a search for “Invisalign in (your city)” you will begin to notice one key difference between those at the top of the rankings and those at the bottom. Clicking on the top websites will present you with far more Invisalign information, including pages with videos, testimonials, and other information. This is a great example of Google’s focus on relevance.

Google has decided, and rightly so, that someone looking for information on Invisalign will want as much information as possible in one location. Given the choice between one page of general information or multiple pages with videos and other resources, which one would you choose?

If you are serious about increasing your Invisalign rankings, now is the time to add more Invisalign content to your website. Your competitors are. The longer you wait the harder it will be to catch up to them. Contact Solutions By Design today to get started, call 800-888-4084.

Wednesday, February 10, 2016

Tuesday, January 26, 2016

SBD Website Development - January 2016 News

All of our website clients received an e-mail discussing the addition of a SSL Certificate to your website for added security.  This is highly recommended for a variety of reasons. As discussed in the document that you received, not only is this necessary for Chrome but we fell will be a requirement by most browsers to add security to the sites visited.

If you didn’t catch the email on SSL security here is a short list of reasons why this is a critical piece to your site:

  • Information submitted on the internet often pass through more than one computer before reaching its destination – SSL certificates encrypts communication broadcasted between users and webservers in case hackers are listening or collecting data (data mining) from the webpage traffic.

  • Establishes trust with users accessing your webpage – so the public know you are who you say you are and transactions are protected.

  • Authenticates your organization identity to public users via a Padlock image on the address bar in case someone else is spoofing with your IP address (trying to communicate information on your behalf).

  • Encrypts webpage transactions so users who fill out forms or enter in their information through the website know it is encrypted. Any and all forms will now be secured.

  • SEO…(search engines optimization) is enhanced with secure sites.


New Testimonial Page:

Many of our website clients utilize blink and or Montage.  Practice Reviewer is a great tool for enhanced SEO.  We are adding a new twist to those of you that use both of these products.  The new Testimonial feature allows your patients to take a photo with the Montage Board….then post a comment along with the photo to your website!  Before the Testimonial goes live…you will review each in ANDI, controlling all content before it goes live.

ScreenPlay January 2016 News

[embed]https://youtu.be/_ZqzM_S5M3E[/embed]

ScreenPlay continues to gain market share as more and more users are finding and becoming comfortable with its power.  A new update is scheduled for release soon and will include a variety of new animations on appliances.

ScreenPlay Features:

Extensive Animation and Video Library
You can educate patients at the exam as they sit chair-side using our dynamic 3D animations. ScreenPlay has patient education videos ranges from 1.5 to 8 minutes in length, professionally produced and are regarded as the best in the business.

Malocclusion Specific
Features more than a thousand animations, all specific to patient age classification and malocclusion with problem and treatment options. Each step in the treatment process can be demonstrated the way you recommend treatment. An audio track describing the problem or treatment accompanies each animation.

Sending Presentations Home

At the end of your presentation, you can compile the entire presentation and burn it to a CD or Email it home to the patient. Each contains all of the information presented in the examination, including actual patient records, findings, policy and procedure forms, care and use forms, problem and treatment demonstration animations with audio tracks and patient education videos.

Languages

ScreenPlay has a multt-language interface providing voice-overs and captions for all the animations and education videos in English, Spanish, Portuguese and French.

Protocol Management Center
With Protocols, you can create a favorite set of animations. It may be just a single animation like an RPE, or an entire string of animations and videos. This provides simple access for individual appliances or problems.

Digital Forms
ScreenPlay also includes a series of administrative as well as clinical forms for use in the consultation or throughout treatment as needed.

With this offer there are 3 maintenance packages for you to choose from.
For more information on ScreenPlay Pro and our new pricing please contact us at 1-800-888-4084

Tuesday, January 12, 2016

A New Year, A New App

peach

The New Year brings a new app to your smartphone that everyone is talking about. Peach is a new social networking app that offers features similar to those of Facebook & Twitter.  Users can create profiles, obtain followers, private message, and update statuses.  Status updates, however, are limited to less complex posting guidelines comparable to Twitter’s character restriction.

Created by the same creator of Vine, Dom Hofmann, many are curious if Peach will have enough features to compete with the popular social media networks like Facebook, Twitter, and Instagram.  One notable feature of the new app is what creators are calling “magic words.”  These are words that generate functions. An example is using the word “here” to add your location to a post.  Currently, there are 20 active “magic words” supported by Peach. See them here.

peachfeature

At the moment, this app is not available on Android, and there is no web app or way to view posts publicly. As the app continues to grow we will keep you updated on significant changes.  Have you started using Peach? Let us know your thoughts by posting them on our Facebook wall.

Wednesday, December 23, 2015

SBD Office Closed For The Holidays

sbd

 

Our office will be closed for a holiday break. We apologize for any inconvenience, and appreciate your understanding.


Our holiday office hours are:


December 24 - January 1


Closed


We will resume regular office hours on January 4, 2016. Happy Holidays from all of us at Solutions By Design.