5 Things You Might Not Know About SEO

Solutions by Design

Your business has a website…but is that enough? If your customers can’t find you online, you’re leaving money and growth on the table. That’s where Search Engine Optimization (SEO) comes in. Most business owners know SEO is important, but what they don’t know can seriously limit its impact.

Here are five things you might not know about SEO and how a marketing partner like Solutions by Design in Fresno, CA can help you turn clicks into customers.

1. SEO Is More Than Just Keywords - Yes, keywords matter but modern SEO goes way beyond stuffing your site with search terms. Google now looks at user experience, page speed, mobile responsiveness, internal linking, and high-quality content. It's a complex, ongoing strategy that involves both creative and technical work. How Solutions by Design Helps: Our SEO Team takes a full-spectrum approach, optimizing your site structure, improving load times, refining your content strategy, and ensuring your site is built to impress.

2. Local SEO Can Make or Break a Small Business - If you're a brick-and-mortar business or serve a specific region, local SEO is critical. Things like your Google Business Profile, local citations, and customer reviews are key to showing up in local searches and on Google Maps. How Solutions by Design Helps: Our SEO Team specializes in local SEO strategies. Whether it's optimizing your listing, encouraging reviews, or building local backlinks, our team knows how to get your name where it matters most.

3. Content Creation Isn’t Optional Anymore - If you’re not publishing content regularly, your SEO is probably falling behind. Blogging, social posts, and videos help you rank for more terms, build trust, and give visitors a reason to stick around. How Solutions by Design Helps: Our SEO and Social Media Teams create strategic content that speaks to your audience and ranks on search engines. From keyword research to polished blogs and social posts, we help you become a go-to source in your industry.

4. You Can Track Real ROI From SEO - SEO isn’t just set it and forget it…it’s measurable. You can track traffic, rankings, clicks, and calls tied directly to organic search efforts. If your current SEO team isn’t showing you results, you might need a new one. How Solutions by Design Helps: Our SEO Team uses data-driven tools and analytics to show you exactly how your SEO is performing. No fluff…just real numbers, clear reporting, and continuous optimization to drive results.

5. SEO Takes Time But It’s Worth It - Unlike ads, SEO doesn’t deliver overnight results but what it does offer is long-term growth, sustainable traffic, and a higher return on investment over time. The sooner you start, the sooner you’ll see results. How Solutions by Design Helps: Our SEO Team doesn’t do cookie-cutter SEO. They build long-term strategies customized to your business, your market, and your goals so every dollar you invest moves you forward.

Ready to Be Found Online?

Whether you’re just starting your SEO journey or want to upgrade your current strategy, partnering with a team like Solutions by Design in Fresno, CA gives you the advantage of expert support and personal service.

Stop blending into the background and start showing up where your customers are looking. Contact Solutions by Design today and get your business climbing the ranks, one smart move at a time.

 

Achieving Your Business Goals

Solutions by Design

It’s no secret that marketing plays a pivotal role in determining business success. Whether you're a startup looking to build brand awareness or an established company aiming to expand your market share, your marketing strategy can make or break your business goals. That’s where a full-service marketing company comes into play. By leveraging their expertise, resources, and comprehensive approach, you can achieve your objectives more efficiently and effectively.

What is a Full-Service Marketing Company? A full-service marketing company offers a wide range of services under one roof. These services typically include:

• Branding and Strategy Development: Building and refining your brand identity.
• Content Creation: Crafting high-quality content for blogs, social media, email campaigns, and more.
• Digital Marketing: SEO, social media advertising, andemail marketing.
• Analytics and Reporting: Measuring campaign performance and ROI.

How do you choose the right Full-Service Marketing Company? Finding the perfect company for your business requires careful consideration. Here are a few tips to help you make the right choice:

• Define Your Goals: Be clear about what you want to achieve whether it’s brand awareness, lead generation, or sales growth.
• Check Their Portfolio: Review case studies and past campaigns to evaluate their expertise and success rate.
• Consider Industry Experience: Agencies with experience in your industry will have a better understanding of your target audience.
• Assess Their Communication: Ensure they are transparent, responsive, and willing to collaborate closely with your team.
• Evaluate Their Services: Make sure they offer the specific services you need to achieve your goals.

By providing an all-in-one solution, full-service marketing companies, like Solutions by Design, eliminate the need to juggle multiple vendors, ensuring a more cohesive and streamlined marketing approach.

As your business grows, so do your marketing needs. The team at Solutions by Design is equipped to scale their efforts to match your growth. Whether you need a single campaign or an extensive multi-channel strategy, we can adapt to your requirements.

Marketing tools like analytics software, automation platforms, and design applications can be costly. Solutions by Design already has access to these resources, allowing you to benefit without additional investment.

With advanced analytics and reporting, our team can provide insights into what’s working and what’s not. This data-driven approach allows for real-time adjustments, maximizing your campaign’s effectiveness.

Hiring a full-service marketing company, like Solutions by Design, is an investment in your business’s future. With our expertise, tools, and integrated strategies, you can achieve your business goals more effectively than ever. Whether you’re looking to increase brand visibility, drive sales, or dominate your industry, Solutions by Design can help you get there faster and with less stress.

Ready to take your business to the next level? Partner with us today and watch your goals turn into achievements.

 

 

Level Up Your Social Media Game In 5 Easy Steps

Solutions by Design

Social media has transformed the way businesses interact with customers, providing a powerful platform to build brand awareness, drive engagement, and increase sales. For many companies, an effective social media strategy is essential to long-term success. However, simply creating profiles on various platforms isn’t enough. To fully harness the potential of social media, it’s important to understand the ins and outs of how these platforms work, how to engage your audience, and how to align your strategy with your business goals.

Step 1. Choose the Right Platforms - One of the first steps in mastering social media for your business is selecting the right platforms. Not all social media networks are created equal, and the platforms you choose should align with your target audience and business objectives. Each platform serves a different purpose.

• Facebook: Great for community building, customer service, and targeted ads. It appeals to a broad audience and supports diverse content types such as videos, text, and images.
• Instagram: Perfect for visually driven businesses like fashion, lifestyle, or food. Instagram is great for high-quality imagery, short-form video content, and influencer marketing.
• LinkedIn: Ideal for B2B businesses, professional networking, and thought leadership. LinkedIn is where you share industry insights, company updates, and business opportunities.
• X/Twitter: Best for real-time updates, news, and concise content. Twitter is also a powerful platform for customer service and direct communication with your audience.
• TikTok: Popular among younger audiences, TikTok is best for short, engaging videos that can quickly go viral. It’s particularly effective for businesses looking to tap into Gen Z and millennial audiences.

Each platform caters to different demographics and content formats, so it’s important to tailor your approach based on your audience and business type.

Step 2. Develop a Content Strategy - A successful social media presence isn’t just about posting frequently, it’s about posting with purpose. To ensure you’re making the most of social media, you need a solid content strategy. Your strategy should include the following:

• Content Types: Social media supports various content formats, from blog posts and infographics to videos and polls. A mix of content types can help you engage different segments of your audience.
• Posting Frequency: Determine how often you should post on each platform. For example, Instagram might benefit from daily posts, while LinkedIn may only require a few updates per week.
• Tone and Style: Your brand’s voice should be consistent across platforms, but it can also adapt slightly to fit the unique culture of each network. LinkedIn might call for a more professional tone, while Instagram allows for a more casual, friendly voice.
• Engagement: Don’t just post and leave it at that…engage with your followers by replying to comments, liking their posts, and participating in conversations. Building relationships with your audience is key to growing your social media presence.

Step 3. Understand Social Media Algorithms - Most social media platforms use algorithms to determine what content gets seen by users. To ensure your posts reach your audience, it’s important to understand how these algorithms work. Generally, social media algorithms prioritize content that receives engagement (likes, comments, shares) and favors posts that keep users on the platform longer, such as video content.

To work with the algorithm, focus on creating engaging, high-quality content that resonates with your audience. Posting consistently and interacting with your followers will help increase visibility, as the platform will recognize that users find your content valuable.

Step 4. Social Media Advertising - Organic reach on social media is limited, and algorithms often favor paid content. Social media advertising allows businesses to reach highly specific audiences based on demographics, interests, and behaviors. Platforms like Facebook, Instagram, and LinkedIn offer robust advertising tools that can help you promote your products, drive traffic, and generate leads.

Start by setting a budget and determining the goal of your campaign, whether it’s brand awareness, lead generation, or direct sales. Use tools like Facebook Ads Manager or LinkedIn Campaign Manager to create targeted ads that align with your business goals and monitor the performance of your campaigns to optimize results.

Step 5. Measure Your Success - Tracking the performance of your social media efforts is crucial to understanding what works and what doesn’t. Most platforms provide built-in analytics tools that allow you to track key metrics such as:

• Engagement rates: Likes, shares, comments, and clicks.
• Reach and impressions: How many people saw your posts.
• Follower growth: The increase in your audience size over time.
• Conversions: Sales, sign-ups, or any other actions taken as a result of your posts.

By regularly reviewing these metrics, you can adjust your strategy to better meet your business goals and improve overall performance.

Mastering social media for your business takes time, strategy, and a deep understanding of how each platform works. By choosing the right platforms, developing a solid content strategy, understanding algorithms, leveraging paid advertising, and tracking your success, you can create a social media presence that drives real business results. Whether you're just starting or looking to take your social media game to the next level, focusing on these key elements will help you build a thriving online community and grow your business effectively.

If you need additional help or just want someone else to handle all of your social media needs…give Solutions by Design a call. Everything we do at Solutions by Design is custom designed and developed with your company in mind.

 

 

Grow Your Business

Solutions by Design

As a business owner, you are likely familiar with the challenges of standing out in today’s competitive marketplace. Whether you’re launching a new product or looking to enhance your online presence, the importance of a strong marketing and design strategy cannot be overstated. One of the most effective ways to ensure your brand’s growth is by hiring an experienced marketing and design firm. The experts at Solutions by Design can bring fresh perspectives, industry knowledge, and creative solutions to help your business thrive. Hiring a professional marketing and design firm can be the game-changing decision your business needs.

When you hire Solutions by Design, you gain access to our team of specialists who are well-versed in various aspects of digital marketing, branding, and creative design. Instead of hiring in-house staff for each role (which can be costly and time-consuming), you can leverage our full team of experts under one roof.

The Solutions by Design team of professionals is experienced in:

• Branding Identity: Helping you develop a brand that resonates with your target audience.
• SEO (Search Engine Optimization): Ensuring your website ranks higher in search engine results.
• Content Marketing: Creating compelling content that engages your audience and drives traffic.
• Graphic and Website Design: Designing visually appealing and functional websites, logos, and marketing materials.

Our team brings industry-specific knowledge, which means we understand current trends and can offer creative strategies that will keep your brand relevant in the marketplace.

As a business owner, it's easy to become so immersed in day-to-day operations that you may lose the ability to see your brand from an outside perspective. A marketing and design firm can bring fresh eyes to your business, identifying areas for improvement and growth that may not have been obvious to you.

Our team thrives on new ideas and innovative approaches which means you’ll benefit from a wealth of creativity, which can be used to develop eye-catching ad campaigns, engaging social media content, or a more effective website design. These new ideas can reinvigorate your brand and help it stand out in a crowded market.

Hiring a marketing and design firm allows you to focus on what you do best…running your business. Instead of juggling the demands of marketing, web design, and brand management yourself, you can trust our dedicated team to handle these tasks efficiently and effectively. We work with structured timelines and goals, delivering results in a timely manner, allowing you to see progress faster.

The team at Solutions by Design also has established processes and the tools necessary to streamline your marketing efforts, whether it's through automation of campaigns or integrated design workflows. This allows your brand to reach its goals faster and more efficiently than trying to manage everything in-house.

We understand that many business owners hesitate to hire a marketing and design firm due to concerns about cost. However, hiring Solutions by Design can actually be a cost-effective solution. By outsourcing your marketing and design needs, you eliminate the costs associated with hiring, training, and maintaining an in-house marketing team. Plus, you get access to a wide range of skills that would be much more expensive to source individually.

Solutions by Design offers flexible packages based on your needs and budget…whether you need a one-time project or ongoing support. The investment in our professional services can lead to higher returns, greater customer engagement, and increased brand visibility.

Another advantage of working with a Solutions by Design is our focus on measurable outcomes. We use data-driven strategies to track the performance of campaigns and designs, helping you see the impact of your marketing efforts in real time. From website analytics and social media insights to customer engagement data, we will provide reports that allow you to assess the effectiveness of our work. This helps your business grow faster and more sustainably by adapting strategies based on what works.

Hiring a marketing and design firm is a smart investment for any business looking to grow and scale in today’s competitive market. With a team of experts on your side, you can develop stronger branding, more engaging content, and more effective marketing campaigns that drive traffic and increase sales. Whether you’re a small business or an established company, partnering with Solutions by Design can give you the competitive edge you need to achieve long-term success.

 

Elevating Your Brand with Custom Social Media Content

Solutions by Design

Social media has become the heartbeat of brand communication. With millions of businesses vying for attention on platforms like Instagram, Facebook, and TikTok, the need for a unique and compelling social media presence is more crucial than ever. This is where the importance of hiring a company for custom social media content truly shines.

Every brand has its own story to tell, and generic content simply won't do justice to the intricacies of your identity. Hiring Solutions by Design for custom social media content ensures that each post, image, and caption is tailored to perfection, reflecting the unique essence of your brand. The one-size-fits-all approach is replaced with a bespoke content strategy that resonates with your target audience and communicates your brand values authentically.

Custom content not only captures attention but also creates a memorable impression. It allows your brand to stand out in a crowded digital space where individuality and authenticity are prized commodities.

The ultimate goal of social media marketing is not just to accumulate followers but to convert them into engaged brand advocates. Our professional content team understands the nuances of crafting posts that spark conversations, inspire shares, and drive meaningful interactions.

Consistency is paramount in effective brand storytelling. A unified brand story not only reinforces brand identity but also enhances brand recall. It creates a seamless experience for your audience, allowing them to navigate your digital presence with familiarity and confidence. Our team ensures that your brand narrative is consistently woven across various platforms…from Instagram stories to Facebook updates, every piece of content contributes to a cohesive and compelling brand story.

The social media landscape is ever-evolving, with trends and algorithms changing at a rapid pace. Our dedicated content team keeps a vigilant eye on market trends, ensuring your brand remains relevant and adaptive. Leveraging our expertise, you can navigate the social landscape with confidence, staying ahead of the curve and positioning your brand as an industry leader.

First impressions matter and visual appeal is at the forefront of capturing attention. The team at Solutions by Design understands the visual language that resonates with your audience. From eye-catching graphics to stunning photography, we craft visuals that not only pop but also leave a lasting impact.

Timing is everything. A strategic posting schedule takes into account peak engagement times, regional differences, and platform-specific nuances. It's the key to ensuring that your content doesn't just exist in the digital space but actively contributes to your brand's visibility and engagement. We develop strategic posting schedules tailored to your audience's behavior. This ensures that your content reaches the right audience at the right time, maximizing its reach and impact.

The importance of hiring a company for custom social media content lies in its strategic significance in elevating your brand in the digital landscape. From tailoring content to perfection and amplifying engagement to consistent brand storytelling and staying ahead of trends – custom content transforms your social media presence from ordinary to extraordinary.

Contact Solutions by Design and elevate your brand, tell your story, and forge meaningful connections with our custom social media programs.  

 

Create a Veterinarian Social Media Calendar

Solutions By Design

Did you know this month is "National Love Your Pet Day"? How are you celebrating "National Walk Your Dog Day"? You may have seen all these wacky, fun holidays people are celebrating on social media. It is a perfect opportunity to encourage your followers to never miss a chance to hashtag a holiday again!

These holidays are a great opportunity to encourage your followers to engage and you are able to create opportunities for great content to share. From #EmojiDay to #NationalPuppyDay, keep your social media up-to-date with our free social media holiday calendar.

• Create A Fun Environment
• Show Support For National Events & Holidays
• Encourage Customers To Get Involved In Your Office
• Connect With Customers On Social Media
• Take Fun Staff Photos
• Create Social Media Content
• Grow Your Followers
• Increase Your Visibility
• Build Relationships

The challenge is to continue to create engaging content and engage with your followers. Download selfie signs and a social media calendar of fun holidays for free on the Solutions By Design website. This will help you stand above your competitors and help create new content for your social media platforms.

Free Social Media Calendar

Solutions By Design

Did you know January has a National Pie Day? A Backwards Day? You may have seen this on social media and all the wacky, fun holidays people are celebrating on social media. Never miss a chance to hashtag a holiday again! From #EmojiDay to #NationalPuppyDay, keep your social media up-to-date with our free social media holiday calendar.

• Create A Fun Environment
• Show Support For National Events & Holidays
• Encourage Customers To Get Involved In Your Office
• Connect With Customers On Social Media
• Take Fun Staff Photos
• Create Social Media Content
• Grow Your Followers
• Increase Your Visibility
• Build Relationships

The challenge is to continue to create engaging content and engage with your followers. Download selfie signs and a social media calendar of fun holidays for free at solutionsbydesign.com. This will help you stand above your competitors and help create new content for your social media platforms.

5 Tools to Create Engaging Posts for Orthodontists

There is no denying the power of social media and its effect on businesses of any size. From organic content to social advertising, social media is here, it's not a trend and it’s here to stay in one form or another. 3.48 billion people now use social media. That’s an increase of 9% from last year, according to Hootsuite. Social media is changing every day and fast!

Businesses and brands are on social media adapting to trends, pushing content and converting visitors into customers. Social media can help you reach new potential patients by allowing your content to be discoverable and allowing potential patients to see the work you do. 90% of brands use social media to increase brand awareness, with most businesses maintaining between four and 10 social profiles.

While you don’t necessarily need to be on every social media platform, highlighting and creating great content will work for you, if you are on 1 or multiple social media platforms.

Here are five social media tools to create engaging posts for an orthodontist or in any industry. These social media tools will help enhance your practice and your business, creating a recognizable brand on social media, stand above your competitors and turn visitors into patients.

1. Boomerang

Boomerang is a popular app by Instagram. Boomerang allows users to capture mini videos that loop back and forth. Find something (or someone!) that's moving, or create a video selfie by switching to the front-facing camera. We have seen some incredible uses of boomerang, which create fun content that is shareable between Instagram and Facebook.

Boomerang works if you download the app directly on your phone or you can use the feature within the Instagram app. Either way, it is a fun way to create different types of content that is engaging.

View this post on Instagram

Brand New Smile hi-fives!!! Congrats, Caleb! #bracesoff - today!! 😁🌟

A post shared by Bright Orthodontics (@bright.orthodontics) on Sep 17, 2019 at 4:04pm PDT

View this post on Instagram

Pediatric Dental Specialists is sending out good vibes to our Dodgers! Let's Go Dodgers!!! 💙⚾️ #LosDoyers #LetsGoDodgers #DodgerBlue #Dodgers2019 #WeBleedBlue #PediatricDentalSpecialistsLongBeach #DrPlanells #DrSanchez #DrCortez #PDSLongBeach #LongBeachDentist #LongBeachCalifornia #LongBeach #PediatricDentist #KidsDentist #Orthodontist #Smile #KidsSmile #WeLoveOurPatients #ITFDB

A post shared by Pediatric Dental Specialists (@pdslongbeach) on Oct 9, 2019 at 1:08pm PDT

View this post on Instagram

Dab it out for NO CAVITIES! #cavityfree #pediatricdentistry #dancemoves #allsmiles

A post shared by Carolina Ortho & Kids (@mycarolinasmile) on Jun 5, 2019 at 1:11pm PDT

2. Canva

Canva is a highly creative tool that easily allows users to easily create graphics for documents to social media to power points. “Canva is a website that uses a drag-and-drop format and provides access to photographs, images, graphics, and fonts. It is used by non-designers as well as professionals. The tools can be used for both web and print media design and graphics.”

3. Photo Filters

Photo filters are not just for enhancing photos, they make a great way to different types of content, uniform and that complement well with each other.

Filters are a great way to make your content stand out as branded content, specifically to your orthodontic practice or business on Instagram and Facebook. Filters help your photo become instantly recognizable with a specific filter, color palette or gradient used on your photo.

For example, Braces by Benton uses a bright, clean look on each of their photos. Each photo curated, yet altogether as a social media feed looks uniform and unique. Waterhouse Animal Hospital uses bright and blue hue, that makes their entire feed match their branded blue color. It complements well with their website and their content becomes recognizable, without needing a watermark on each photo.

There are various different photo apps that any orthodontic practice (or business) can use such as VSCO, Snapseed, Afterlight or Adobe.

4. Video Apps

Video is increasingly popular on social media. With the ever-changing social media algorithms, video still performs well on any social media platform. Because of its reach video tends to engage more users on each social media platform. Twitter alone gains 1.2 billion total video views per day, just on their platform alone. Live video, is also a big opportunity to engage users. Facebook Live videos get six times more interactions than regular video content.

An effective social media strategy can help you plan out content for videos that can engage potential patients, while also keeping your current audience engaged. Contact us for help with creating a social media strategy that works for your practice.

Video is best used for telling a story, patient testimonials and letting your community see your orthodontic practice or business from behind the scenes. Dr. Castagna uses video to educate his current audience and potential patients on orthodontic treatment. Dr. Wentz has used video to showcase new offices, patient testimonials, and unique orthodontic treatment. Both showcase effective use of video, each on a different platform.

View this post on Instagram

Check out this star patient! ⭐️ Jake shows us how great he is at wearing his reversible headgear. See what he has to say about his experience!

A post shared by Wentz Orthodontics (@wentz_orthodontics) on Oct 15, 2019 at 6:50am PDT

You can use the built-in video editing apps on your phone to edit content such as iMovie, InShot or we at Solutions by Design use Adobe Premiere Pro on our phone to capture our Montage videos.

5. A Marketing Agency

An important tool that can help create engaging posts for orthodontists is by having a team behind your practice or business. Social media is constantly changing every day, with new algorithm changes, what worked last quarter may not work this quarter. Hiring a marketing agency allows your office team members to do what they do best, and leave the marketing to us.

69% of U.S. adults use at least one social media site. That number is growing every day, as 366 million new people started using social media in the past year. That’s more than a million new people joining social media every single day. Reach your potential patient or customer where they are.

With Solutions by Design, you have a team of web developers, social media managers, SEO specialists, and graphic designers as part of your team. Contact us for a customized plan fit for your needs. 

Social Media: Your Guide to Hashtags!

You have seen them on social media, yet you may be asking yourself, “what are they and how do they work?” These famous blue letters are called “hashtags.” # - This symbol is synonymous with social media and has allowed those who use it, generate a wide reach on different social media platforms.

What is a Hashtag?

So what is a hashtag? In the most simplest of terms, a hashtag is a word or phrase comprised of letters and numbers (and an emoji now) that is preceded by the hashtag symbol (#)

Hashtag’s essential main function is for social media platforms. Hashtags categorize content that is easily searchable by simply clicking on the "hashtag." Clicking on a hashtag will allow you to browse posts and content that has been tagged with it. Posting your own content (photo, tweet, video) with a hashtag will allow your post to be discoverable to anyone who searches for the hashtag. Depending on the hashtag popularity and use, the reach and impressions on your post depend on the popularity of the hashtag. Of course, you will factor in your following strength and how popular your post is.

Why should  I use them?

Hashtags allow people searching for specific related content to find it. Hashtags function similar to links and are clickable. This allows people to find similar content and accounts to follow. Using the right hashtag or a combination of hashtags will expose your content to a large targeted audience. It is a great tool to find like-minded brands. By utilizing hashtags, you allow yourself (your company, your brand, your business) to be more discoverable, leading to new followers, leads, increasing likes and engagement. It is one of the best ways to organically attract a following and reach a targeted group of individuals, interested in your brand.

Where to use them?

You want to use your hashtags in 2 key social media platforms, Twitter and Instagram.

Twitter:

Twitter can be attributed to making the hashtag mainstream and a staple for Twitter accounts. Twitter is a place that group posts based on hashtags, leading to trending topics. Being strategic and relevant with hashtags to the content you are sharing on Twitter can lead to an increase in organic engagement.

Instagram:

Instagram is another social media platform that has embraces the use of hashtags. Using hashtags within captions and your content such as Instagram stories gives you the ability to curate your content. Most importantly, your content becomes discoverable when hashtags are utilized, the same way you can find new content when clicking on hashtags. Instagram goes a step further, allowing you to also follow hashtags, the same way you would follow an account. You can also add a hashtag to your bio, all helping your content reach its highest (organic) potential.

Different Types of Hashtags:

There are different types of hashtags and different ways you can incorporate them into your social media strategy.

Branded hashtags: Branded hashtags are hashtags that are specific to your brand. They most likely will contain your brand name, a particular product or refer to a specific series of content. One of our clients Waterhouse Animal Hospital utilizes the hashtag and their name (#waterhouseanimalhospital). Branded hashtags allow you to keep your content organized, discoverable and invites your customers/patients to use the same hashtag.

Campaign Hashtags: Campaign hashtags have a short lifespan and are tied to an event, a product launch, a contest or something you would like to keep track of for a short amount of time.

Community hashtags are general hashtags that are flooded with content on a daily basis. For example, these hashtags like #instapic or #throwbackthursday are used widely and not specific to a brand, business or person.

Hashtags are ultimately a great way to reach people and have become the best ways to organically attract a following and reach a targeted group of individuals, interested in your business.  Hashtags categorize content that is easily searchable by simply clicking on the "hashtag.” Which hashtags are you using or following? Need some more in-depth tips for your practice or business? Need help with social media or some tips, contact us for more information at info@solutionsbydesign.com