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| Solutions By Design |
Instagram Stories are one of the most popular features on Instagram. You could argue that Instagram Stories is a social media platform in and of itself, separate from Instagram. Approximately 1 billion people use Instagram each month. Instagram Stories usage is 500 million people, according to Hootsuite. One-third of Instagram Story views are attributed to business accounts of all types. That could include your favorite coffee shop to your hairstylist to your orthodontic practice.
Launched in 2016, Instagram Stories quickly became a staple component on Instagram. If you are not using Instagram Stories, then you are missing out on an important marketing opportunity on Instagram. Instagram Stories are another great way to showcase information and reach a new network of an audience who may not be following you. You can do this by using hashtags and tag locations on the Stories. It is also a great way to showcase fun, behind the scenes of your business.
Here are 4 Instagram Stories tips for orthodontists. Be sure to check out our Instagram tips here.
1. Showcase Behind the Scenes:
Showing your orthodontics practice culture and personality can help make a potential patient feel better about orthodontic treatment. It can also be the deciding factor whether they choose your orthodontic practice. Parigini Orthodontics showcases a behind the scenes of fun with Dr. Parigini, the team, and patients, all giving a glimpse of what a patient's appointment will entail.
2. Your Patient’s Bright Smiles on Display:
If you're not sharing your patients' smiles on social media (of course with parent permission), you're missing a big marketing opportunity. Patient smiles not only showcases the doctor’s work, but it also gives an opportunity for potential patients to see their possibility.
Sharing smiles also allows the patient and their parents to share your social media content to their networks. Showcasing your smiles on Instagram Stories allows you to highlight your smiles through Instagram Stories Highlights. That way anyone who visits your profile can view them anytime.
3. Use Location Tags and Hashtags!
Use location tags and hashtags to reach more people. 63% of Instagram users log in at least once per day and 42% check multiple times per day. Creating and sharing content on Instagram Stories is a great way to reach a larger audience who are in one specific location. Using location tags and hashtags will allow you to appear on the city highlights and any hashtags that people are searching for.
4. Post about Your Events!
Instagram Stories is the perfect social media channel to post about an upcoming event or even post about an event, using a story highlight to share with your audience. You can share your team and office celebrating a fun holiday or showcasing a fun event in the community.
Instagram Stories are another social media vehicle to showcase work, reach your current and new audiences while building a reputable orthodontic practice online. Instagram will reach 112.5 million U.S. users in 2020. That’s a 5.4% increase over 2019, as estimated by eMarketer, which also predicts the network will reach 117.2 million U.S. users in 2021, according to Hootsuite. Instagram Stories is a staple component on Instagram. If you are not using Instagram Stories, then you are missing out on an important marketing opportunity on Instagram.
Solutions By Design can help you make professional and intelligent decisions that will be advantageous in setting the fate of your overall digital marketing efforts. Never miss a fun holiday, by downloading our yearly calendar of fun holidays here.