The Pokemon Go phenomenon has taken off and is now a leading app since its launch on July 6th. Though many may look at Pokemon Go as just a game, others are looking to it as a huge marketing opportunity. In just a week, some businesses have decided to use the game to lure in new customers…so we want our clients to have a heads up on this and do the same!
Get your practice involved in Pokemon Go by learning how to play, and taking advantage of PokeStops and Lures. Doing so will result in creating brand awareness, engagement, and foot traffic to your practice.
What is a PokeStop?
PokeStops attract foot traffic without any effort. Pokestops are located on or near monuments, schools, museums and other historical buildings, and players flock to them like they’re giving away a million dollars every minute. So figuring out whether your practice is a PokeStop is the first thing you should do. If you haven’t already, download the Pokemon Go App (it’s free). Once you have it downloaded, open it up and check the map for a Blue Spinning Tower. If you see one on your screen without having to walk too far away from your practice, lucky you, you have a PokeStop! Now all you need to do is sit back, place Lure after Lure on your PokeStop, and watch all of the prospective new patients flock to your office.
While there are rumors of PokeStops being available for purchase in the future, as of today, there is no way to own or create your own Pokestop. However, if your practice happens to be located next to a PokeStop you need to be taking advantage of it now.
What is a Lure?
Lures increase the rate of Pokemon generation in the area around the PokeStop where they're placed for a half hour. Lures are completely affordable, for about $10 you can purchase enough Lures to have your PokeStop in pink sparkles for 7 hours. So for a little more than a dollar an hour, you can bring crowds of people to your practice when you place a lure.
If you want to take advantage and lure in new patients, Pokemon Go provides you the opportunity to do just that. Jump on the Pokemon Go bandwagon and get your practice name seen by your community when they become a part of the Pokemon Go phenomenon. Also, it’s important to know what to do with these prospective patients when you get them to your office. Set a goal of what you want in return and create a strategy to reach the goal. Confused on what to do with the prospects once you get them to your office?
Ask us about our Pokemon Go Party Package!
