Thursday, January 29, 2015

Practice Profile: Lenz Orthodontics


For many years Solutions by Design has held a tight relationship with Lenz Orthodontics, from logo development to website design. Recently, Lenz Orthodontics called on us to help build their online presence. Lenz Orthodontics came to Solutions by Design with the goal improving SEO rankings and increasing Social Media engagement. In less than a year, Solutions by Design achieved a successful and effective program for Lenz Orthodontics..exceeding their goals and expectations.


Lenz Orthodontics is the thriving practice of Dr. Mark D. Lenz located in Racine and Waterford, Wisconsin. For over 30 years Dr. Lenz has been able to deliver quality orthodontics service to all of his patients, but found trouble relaying that message to his online audience. With Social Media playing such a big role in building and sustaining customer relationships it was important to Lenz Orthodontics to establish a successful Social Media program. Before choosing Solutions by Design to handle Social Media there were problems with posting on a consistent basis, monitoring accounts and overall lack of Social Media expertise within their staff. However, once Lenz decided to partner with SBD things quickly changed. With our Social Media/SEO efforts Lenz Orthodontics has seen an increase in keyword ranking in popular search engines (Google, Bing and Yahoo) and an increase in website traffic. Furthermore, their Social Media accounts are now active and being updated on a consistent basis with fun and informative content.

“Since Solutions by Design started managing our Social Media program our presence is lively and well engaged! To be successful on Social Media you have to be consistent with both fun and educational posts, Solutions by Design has helped us achieve Social Media success,” – Dr. Mark Lenz of Lenz Orthodontics

“We started working with Bill Poss at Solutions By design many years ago - Bill developed our logo and our very first website! So, our online presence started with Solutions by Design,” said Dr. Lenz. “We tried a few other companies over the years, but have come full-circle and are thrilled to be home again at Solutions by Design. “

Lenz SS 1

Challenge: Having a social media campaign that ran consistently with management by someone with social media expertise.

Solution: We implemented a Social Media campaign that consists of scheduled weekly postings, patient engagement postings through contest, blog posts and the introduction of new social media platforms.

SEO Highlights
• In the first 60 days of being an SEO client, Lenz Orthodontics keyword rankings jumped more than 25%.
• All of their keywords have been in the top position on Google for the past four months.
• Their average monthly website traffic has increased more than 75% after becoming an SEM/SEO client.

Social Media Highlights
200+ increase in Facebook page Likes
• Contests such as the holiday themed “Elfie Selfie Contest” have received rave reviews from patients
50% increase in online engagement over
53 blog post have generated 1834 page views (blog link)
10,793 Google+ views

“Mark Lenz Orthodontics achieved remarkable success with their online marketing efforts through a solid combination of SEO and social media,” Social Marketing Director Dan Tiffin said. “Their success shows that SEO alone is not enough anymore. A business must utilize all methods available, especially social media, to market successfully online.”

Need help with your Social Media ?Contact us today for more information regarding our SEM/SEO program.