Top Orthodontic Practices Use ScreenPlay

Solutions by Design

Leading orthodontic practices across the country are turning to ScreenPlay, the cutting-edge patient presentation and education platform developed by Solutions by Design in Fresno, CA, to turn initial inquiries into loyal patients.

Here’s why the most successful practices trust ScreenPlay to boost case acceptance and grow their patient base.

1. Engaging, Professional Patient Presentations - First impressions matter. When prospective patients visit an orthodontic practice for a consultation, they want clear, professional information about their treatment options. ScreenPlay allows practices to present complex orthodontic concepts like bite issues, alignment problems, and treatment plans through visually appealing, easy-to-understand animations and videos.

Instead of relying on static charts or verbal explanations, orthodontists can show patients exactly what is happening in their mouths and how treatment will improve their smile. This interactive approach builds trust and helps patients see the value of moving forward with care.

2. Streamlined Case Communication - Patients are more likely to begin treatment when they fully understand the benefits and next steps. ScreenPlay makes it easy for orthodontic teams to send a complete digital presentation complete with treatment details, images, and educational videos directly to the patient after the consultation.

This means patients can revisit the information at home, share it with family members, and make informed decisions without feeling pressured. Clear communication and transparency significantly increase the likelihood of scheduling treatment.

3. Customized to Each Practice - Every orthodontic practice has its own branding, messaging, and patient demographic. ScreenPlay is designed to be customized, allowing practices to incorporate their logo, preferred visuals, and unique messaging. This not only reinforces the practice’s brand identity but also gives patients a seamless, professional experience from the first inquiry to the start of treatment.

4. Improved Team Efficiency - With ScreenPlay, staff can present treatment plans quickly and consistently, reducing time spent explaining the same concepts over and over. This efficiency means consultations can run more smoothly and patients receive consistent, high-quality information every time. The result is a more organized office and a better experience for both patients and staff.

5. A Proven Tool for Higher Case Acceptance - When patients clearly understand their orthodontic needs and the value of treatment, they are far more likely to say yes. By making the consultation process interactive, informative, and visually engaging, ScreenPlay helps convert curious inquiries into committed patients.

Top orthodontic practices know that patient education is key to growing their practice. ScreenPlay by Solutions by Design in Fresno, CA provides the tools to make every consultation more engaging, every treatment plan more understandable, and every patient more confident in their decision.

For orthodontic practices looking to turn inquiries into scheduled cases, ScreenPlay is not just an advantage…it’s a game changer.

 

  

ScreenPlay v.10 for Orthodontic Practices

Solutions by Design

ScreenPlay v.10, developed by Solutions by Design in Fresno, CA, is a game-changer for orthodontists looking to improve their communication strategies and patient engagement.

One of the biggest challenges in orthodontics is ensuring patients and their families understand their treatment options. ScreenPlay v.10 addresses this by offering a visually engaging platform that simplifies complex orthodontic concepts. The software features high-quality animations, 3D visuals, and interactive presentations that break down treatment plans in a way that patients can easily comprehend. When patients understand their treatment, they are more likely to commit to it and follow through with compliance.

Time is valuable in any orthodontic practice, and ScreenPlay v.10 helps streamline consultations by providing ready-to-use presentations that guide patients through their treatment journey. Instead of lengthy verbal explanations that might leave patients confused, orthodontists can use the ScreenPlay v.10 software to present clear, concise, and visually appealing demonstrations of treatment options, expected results, and procedural steps. This not only saves time but also fosters a better patient-practitioner relationship.

One of the primary concerns for orthodontists is converting consultations into active treatment plans. ScreenPlay v.10 enhances case acceptance by eliminating uncertainty and providing patients with compelling visual evidence of how orthodontic treatment can benefit them. When patients can see expected outcomes through before-and-after simulations, they are more likely to proceed with treatment.

Launching March 2025 ScreenPlay v.10 Features:

• Drawing Utility - ScreenPlay allows the user to draw diagrams and sketches on any animation or imported patient record with the mouse. These sketches can be saved and imported into the PMS as a patient document. They can also be included in the email of your case presentation.
• Patient Education Video Library - Educate patients at the exam, chair-side, or as part of the patient Email presentation. Each of the 38 Full Length Videos and 33 Video Clips range from 20 seconds to 8 minutes in length. Our Education Videos are professionally produced and regarded as some of the best in the business.
• Clinical Findings Report - Once you have demonstrated the problem and treatment options and have imported the patient’s records you can compile a clinical findings report and print each on demand or email home as part of the patient presentation.
• Protocol Management Center - With Protocols, you can create a favorite set of animations. It may be just a single animation like an RPE, or an entire string of animations and videos. This provides simple access for individual appliances or problems.
• Digital Forms - ScreenPlay also includes a series of administrative as well as clinical forms for use in the consultation or throughout treatment as needed.

A well-informed patient is a satisfied patient. When patients feel confident about their treatment plan, they are more likely to follow through with appointments, wear their aligners or retainers as instructed, and comply with care guidelines. ScreenPlay v.10 fosters a higher level of trust between orthodontists and their patients, leading to improved overall satisfaction and positive reviews for the practice.

For orthodontic practices looking to stay ahead in an increasingly competitive market, ScreenPlay v.10 from Solutions by Design is an invaluable tool. Its ability to enhance patient education, streamline consultations, and boost case acceptance rates makes it a must-have for modern orthodontic clinics. By investing in ScreenPlay v.10, orthodontists can provide a superior patient experience, improve treatment adherence, and ultimately grow their practice.

 

Grow Your Business

Solutions by Design

As a business owner, you are likely familiar with the challenges of standing out in today’s competitive marketplace. Whether you’re launching a new product or looking to enhance your online presence, the importance of a strong marketing and design strategy cannot be overstated. One of the most effective ways to ensure your brand’s growth is by hiring an experienced marketing and design firm. The experts at Solutions by Design can bring fresh perspectives, industry knowledge, and creative solutions to help your business thrive. Hiring a professional marketing and design firm can be the game-changing decision your business needs.

When you hire Solutions by Design, you gain access to our team of specialists who are well-versed in various aspects of digital marketing, branding, and creative design. Instead of hiring in-house staff for each role (which can be costly and time-consuming), you can leverage our full team of experts under one roof.

The Solutions by Design team of professionals is experienced in:

• Branding Identity: Helping you develop a brand that resonates with your target audience.
• SEO (Search Engine Optimization): Ensuring your website ranks higher in search engine results.
• Content Marketing: Creating compelling content that engages your audience and drives traffic.
• Graphic and Website Design: Designing visually appealing and functional websites, logos, and marketing materials.

Our team brings industry-specific knowledge, which means we understand current trends and can offer creative strategies that will keep your brand relevant in the marketplace.

As a business owner, it's easy to become so immersed in day-to-day operations that you may lose the ability to see your brand from an outside perspective. A marketing and design firm can bring fresh eyes to your business, identifying areas for improvement and growth that may not have been obvious to you.

Our team thrives on new ideas and innovative approaches which means you’ll benefit from a wealth of creativity, which can be used to develop eye-catching ad campaigns, engaging social media content, or a more effective website design. These new ideas can reinvigorate your brand and help it stand out in a crowded market.

Hiring a marketing and design firm allows you to focus on what you do best…running your business. Instead of juggling the demands of marketing, web design, and brand management yourself, you can trust our dedicated team to handle these tasks efficiently and effectively. We work with structured timelines and goals, delivering results in a timely manner, allowing you to see progress faster.

The team at Solutions by Design also has established processes and the tools necessary to streamline your marketing efforts, whether it's through automation of campaigns or integrated design workflows. This allows your brand to reach its goals faster and more efficiently than trying to manage everything in-house.

We understand that many business owners hesitate to hire a marketing and design firm due to concerns about cost. However, hiring Solutions by Design can actually be a cost-effective solution. By outsourcing your marketing and design needs, you eliminate the costs associated with hiring, training, and maintaining an in-house marketing team. Plus, you get access to a wide range of skills that would be much more expensive to source individually.

Solutions by Design offers flexible packages based on your needs and budget…whether you need a one-time project or ongoing support. The investment in our professional services can lead to higher returns, greater customer engagement, and increased brand visibility.

Another advantage of working with a Solutions by Design is our focus on measurable outcomes. We use data-driven strategies to track the performance of campaigns and designs, helping you see the impact of your marketing efforts in real time. From website analytics and social media insights to customer engagement data, we will provide reports that allow you to assess the effectiveness of our work. This helps your business grow faster and more sustainably by adapting strategies based on what works.

Hiring a marketing and design firm is a smart investment for any business looking to grow and scale in today’s competitive market. With a team of experts on your side, you can develop stronger branding, more engaging content, and more effective marketing campaigns that drive traffic and increase sales. Whether you’re a small business or an established company, partnering with Solutions by Design can give you the competitive edge you need to achieve long-term success.

 

Our New Website

Solutions By Design

Solutions By Design has launched a new website!  

 

Our own work is always put on the back burner as we are always so busy. We finally had to stop and put it in the schedule and get it done.  

 

Trying to figure out how to best present our service offering considering the wide variety of services that we offer in so many varied markets made this quite a challenge.  

 

We decided to tackle this in the form of services and not markets and then to focus on case studies for each.  We felt this would provide our visitors the best perspective of who we are and what we do. We hope you agree.  

 

Visit our new website at www.solutionsbydesign.com

www.solutionsbydesign.com

It all began with designers 35 years ago when Solutions by Design provided design services to agricultural clients to help market their packaged products such as apples, cherries and oranges. Located in the largest agricultural county in the country, this was our beginning.

We produced some of the most beautiful commodity and consumer programs in the industry. Branding, collateral programs and packaging, soon expanded into the digital world and here we are today.

Take a look at the foundational skills that allow us to create amazing digital communication experiences.

 

4 Social Media Contest Ideas for Orthodontists

Solutions By Design

Having a presence on social media for any orthodontic practice is important to grow, reach potential patients and gain credibility. Especially for orthodontists, social media can be a powerful tool to give information, showcase the amazing smiles and reach someone who is on the fence on receiving orthodontic treatment.

Most practice have trouble getting started using Twitter, Facebook or Instagram. Check out our blog posts on Twitter and Instagram marketing tips for orthodontists. Finding ways to utilize these social media platforms is the first step in creating a great social media strategy for your practice. If you are using social media for your practice, you may be wondering how to take your social media strategy to another level. If you do not have a social media budget, growing and engaging organically can be just as effective on Facebook, Twitter, and Instagram.

One way to grow your social media following and engage organically is through contest through social media. Social media contest allows your patients and community (past or future patients) to get involved and participate. Here are 4 social media contest ideas to take your orthodontic practice to the next level.

1. Giveaways - A giveaway is a great easy way to gain followers on either social media platform while reaching new potential patients. Depending on the prize, how someone will enter and determine eligibility will be up to each practice, the actions should be simple and clear. You want to make the process of entering your contest as clear and simple as possible.

For example, TLS Orthodontics designed a giveaway with the goal of increasing their Page Likes on Facebook. The instructions were clear, like the post, share the post and tag 2 people on the contest. Tagging people in the post encourages additional entries from those who were tagged and expose your practice to someone new.

2. Encourage Patients to Share Photos - What is better than having patients leave raving reviews and letting us know how amazing their appointment went? Sharing photos of their smiles and the work the orthodontic team has created. Encouraging patients to share selfies or smile photos as contest entries is a great way to receive content you can share and be shared among your patient's friends and followers.

Bunn Orthodontics did a successful contest that encouraged their patients to share photos wearing their merchandise. This gave Bunn Orthodontics a wider reach in growth, a strong engagement and an increase in followers all organically.

3. Action Contests - Action contest can have participants do something to enter. In this example, Beim Orthodontics provided a small 8 x 10 cutout of Dr. Beim. The contest encouraged patients traveling around during their summer vacation to take a picture of the cutout at their destination. Other contest have had patients create a jingle for an orthodontic practice. This is a great way to get creative and think outside of the box.

4. Holiday Themed Contests - Creating a contest around a holiday or theme can be the perfect opportunity to engage your audience and grow your following. This can range from Halloween to Christmas to national events such as the Olympics and the Super Bowl. There is always a holiday or “national something day” the internet is always celebrating.

Hinesly Orthodontics surrounded their holiday season with “elf on the shelf” photos around the office while encouraging their followers to submit photos of their “elf on the shelf.” This created a strong engagement on Facebook. Another example is another practice that made the Super Bowl a fun game before it had begun. Contest participants had to submit their game predictions through Facebook, and the winner would win the grand prize. This can go for other events such as award shows and major sports such as the World Series.

Ultimately, contests are a great way to grow your following and keep your followers engaged across all platforms. Most orthodontic practices have trouble getting started using Twitter, Facebook or Instagram. Check out our blog posts on Twitter and Instagram marketing tips for orthodontists. For those who are ready for their practice to step up their game on social media, contests are great for engagement.

Need additional help or tips on social media? Contact us for more information at info@solutionsbydesign.com.

A Week of Social Media Ideas Just For You

Solutions By Design

Social media is a necessity in today's digital age, especially for businesses. More than 40% of digital consumers use social networks to research new brands or products. Allowing your business to be discoverable on social media by crafting a social media strategy is important for business growth.

Capitalize on online marketing and social media services for your business. Social programs are very much like any other specialized task or responsibility in your business. There is a steep learning curve that requires full-time attention and a continual focus on changing technology.

Here is a week of simple easy social media ideas for orthodontists, that can be applied to any business in any industry. These are simple ways to keep your followers engaged and even show your business personality online.

1. #MondayMotivation
Try posting an inspiring quote, a branded graphic, or even a video of your doctor or team members giving an inspirational message for those going in for orthodontic treatment for that week.

A video or branded graphic will showcase any business personality and who can go wrong with the hashtag MondayMotivation, which has over 17 million users using the hashtag.

2. National Holidays
There is always a national holiday to celebrate. From National Donut Day to National Boss’s Day, celebrate with your staff and showcase on social media. Download our holiday calendar and never miss a national fun holiday again.

3. BTS Wednesday!
Build trust among your community by showcasing behind the scenes of your office, patients and team members. Share your daily routine and a different side of your business to build trust among your current followers and potential customers.

4. Throwback Thursday
#TBT / #ThrowbackThursday is one of the most popular social media hashtags on different platforms. This is a perfect opportunity to showcase past photos or videos and even give a history of your orthodontic practice (or business).

5. FAQ - Fridays
Everyone loves Fridays! Use this opportunity to answer questions. Bonus points if you include a video or use video when answering these questions.

6. Saturday Tips
Give some health tips and ways your followers can keep their smile healthy. Use this opportunity to tell your audience a tip, and describe your products and services.

7. Sunday UGC 
User-generated content is content posted by your patients or customers. These are usually photos and reviews that are directly from your patients, raving how fantastic you are. Always ask if you could ‘repost’ and share their content on your social media sites.

Social media is integrated into our daily lives and rapidly evolving. 69% of U.S. adults use at least one social media site. The chances that your target audience and ideal customer is on at least one social media platform is highly likely. Download selfie signs and a social media calendar of fun holidays for free here. This will help you stand above your competitors and help create new content for your social media platforms.

The Importance of a Responsive Web Design

Solutions By Design

If your website is not a priority then you may be losing more potential customers than you realize. Potential customers may not even be seeing your business in the first place when they search for the service you provide online. Responsive Web Design (RWD) has become the standard in web designs, designed for a positive user-experience first when your website is being visited on a mobile phone, a tablet, a desktop or a Montage Board.

The reality is, the success of your website depends on how your potential customers will experience your website. There are various aspects and features a website must-have, regardless of what you are providing, all websites should have one thing in common, a responsive design.

What is RWD? Responsive Web Design (RWD) is a design technique that adjusts a website to fit a wide variety of devices. A responsive website looks good no matter whether you're looking at it on a phone, tablet, or desktop. It is important that your website adjusts to fit any device your customers may be on. Responsive sites have quickly become the single, most important external marketing tool available for your business. It is all about online communications that translate well across numerous platforms.

User Experience
Websites are constantly being visited by a variety of customers at any given time through various devices and screen sizes. Thinking of your consumer first, you can give the best possible user experience, turning them into actual customers. A mobile-friendly website is a byproduct of a responsive design, which gives your potential customers a better chance of exploring all that your website has to offer. Nothing is worse than having to spend time finding information across devices or information not being found at all.

For example, if a potential customer is searching for a certain type of information on your website, they may find it on a desktop at work. That same customer may return at a later time, searching for the same information on their mobile phone, only to not find it at all. Ensuring your website is consistent in design, information and user experience across all devices and screen sizes, you do not give customers a reason to abandon your site.

Future Proof Your Website
The digital world is always changing, and while trends come and go, there are digital features and practices that become the staple in web designs. In 2018 52.2% of all website traffic worldwide was generated by mobile phones. In our pockets, we have a wealth of information available to us through our devices, which means any information we want on a business or service is just a tap away.

The benefit a responsive website has is the best chance that your website will easily adapt to support new devices and screens, currently and in the future. As technology changes every day, and new devices are being released, a responsive website will be ready to adapt to those devices.

Search Engine Optimization
Responsive Web Designs are the standard and search engines such as Google, no doubt favor responsive websites when it comes to ranking for search engine optimization (SEO). If your users are not able to navigate your website, they will most likely not stick around and leave. Search engines recognize the ease of website navigation, helping rank your website higher than those with nonresponsive sites.

Page Loading Times is one of the main factors when it comes to SEO and rankings. Every website should be optimized to load as fast as possible and with a responsive design, your user's experience will be a more positive experience.

Bounce Rate is a ranking factor search engines such as Google pays attention to. The bounce rate is related to how much time someone spends on your site. How quickly do your visitors leave your website or return? Google pays attention to it all, using user behavior and determines rankings when it comes to entry and exit points for a website.

A responsive web design, elevates your business and its appearance greatly, allowing you to serve your customers first. Solutions by Design builds custom websites that are uniquely yours. Your website is an existential part of your business. We are one of the few firms that truly offer a unique combination of design, marketing, programming, search engine optimization, and social media services necessary to create effective and leading-edge websites. Contact us today!

5 Tools to Create Engaging Posts for Orthodontists

There is no denying the power of social media and its effect on businesses of any size. From organic content to social advertising, social media is here, it's not a trend and it’s here to stay in one form or another. 3.48 billion people now use social media. That’s an increase of 9% from last year, according to Hootsuite. Social media is changing every day and fast!

Businesses and brands are on social media adapting to trends, pushing content and converting visitors into customers. Social media can help you reach new potential patients by allowing your content to be discoverable and allowing potential patients to see the work you do. 90% of brands use social media to increase brand awareness, with most businesses maintaining between four and 10 social profiles.

While you don’t necessarily need to be on every social media platform, highlighting and creating great content will work for you, if you are on 1 or multiple social media platforms.

Here are five social media tools to create engaging posts for an orthodontist or in any industry. These social media tools will help enhance your practice and your business, creating a recognizable brand on social media, stand above your competitors and turn visitors into patients.

1. Boomerang

Boomerang is a popular app by Instagram. Boomerang allows users to capture mini videos that loop back and forth. Find something (or someone!) that's moving, or create a video selfie by switching to the front-facing camera. We have seen some incredible uses of boomerang, which create fun content that is shareable between Instagram and Facebook.

Boomerang works if you download the app directly on your phone or you can use the feature within the Instagram app. Either way, it is a fun way to create different types of content that is engaging.

View this post on Instagram

Brand New Smile hi-fives!!! Congrats, Caleb! #bracesoff - today!! 😁🌟

A post shared by Bright Orthodontics (@bright.orthodontics) on Sep 17, 2019 at 4:04pm PDT

View this post on Instagram

Pediatric Dental Specialists is sending out good vibes to our Dodgers! Let's Go Dodgers!!! 💙⚾️ #LosDoyers #LetsGoDodgers #DodgerBlue #Dodgers2019 #WeBleedBlue #PediatricDentalSpecialistsLongBeach #DrPlanells #DrSanchez #DrCortez #PDSLongBeach #LongBeachDentist #LongBeachCalifornia #LongBeach #PediatricDentist #KidsDentist #Orthodontist #Smile #KidsSmile #WeLoveOurPatients #ITFDB

A post shared by Pediatric Dental Specialists (@pdslongbeach) on Oct 9, 2019 at 1:08pm PDT

View this post on Instagram

Dab it out for NO CAVITIES! #cavityfree #pediatricdentistry #dancemoves #allsmiles

A post shared by Carolina Ortho & Kids (@mycarolinasmile) on Jun 5, 2019 at 1:11pm PDT

2. Canva

Canva is a highly creative tool that easily allows users to easily create graphics for documents to social media to power points. “Canva is a website that uses a drag-and-drop format and provides access to photographs, images, graphics, and fonts. It is used by non-designers as well as professionals. The tools can be used for both web and print media design and graphics.”

3. Photo Filters

Photo filters are not just for enhancing photos, they make a great way to different types of content, uniform and that complement well with each other.

Filters are a great way to make your content stand out as branded content, specifically to your orthodontic practice or business on Instagram and Facebook. Filters help your photo become instantly recognizable with a specific filter, color palette or gradient used on your photo.

For example, Braces by Benton uses a bright, clean look on each of their photos. Each photo curated, yet altogether as a social media feed looks uniform and unique. Waterhouse Animal Hospital uses bright and blue hue, that makes their entire feed match their branded blue color. It complements well with their website and their content becomes recognizable, without needing a watermark on each photo.

There are various different photo apps that any orthodontic practice (or business) can use such as VSCO, Snapseed, Afterlight or Adobe.

4. Video Apps

Video is increasingly popular on social media. With the ever-changing social media algorithms, video still performs well on any social media platform. Because of its reach video tends to engage more users on each social media platform. Twitter alone gains 1.2 billion total video views per day, just on their platform alone. Live video, is also a big opportunity to engage users. Facebook Live videos get six times more interactions than regular video content.

An effective social media strategy can help you plan out content for videos that can engage potential patients, while also keeping your current audience engaged. Contact us for help with creating a social media strategy that works for your practice.

Video is best used for telling a story, patient testimonials and letting your community see your orthodontic practice or business from behind the scenes. Dr. Castagna uses video to educate his current audience and potential patients on orthodontic treatment. Dr. Wentz has used video to showcase new offices, patient testimonials, and unique orthodontic treatment. Both showcase effective use of video, each on a different platform.

View this post on Instagram

Check out this star patient! ⭐️ Jake shows us how great he is at wearing his reversible headgear. See what he has to say about his experience!

A post shared by Wentz Orthodontics (@wentz_orthodontics) on Oct 15, 2019 at 6:50am PDT

You can use the built-in video editing apps on your phone to edit content such as iMovie, InShot or we at Solutions by Design use Adobe Premiere Pro on our phone to capture our Montage videos.

5. A Marketing Agency

An important tool that can help create engaging posts for orthodontists is by having a team behind your practice or business. Social media is constantly changing every day, with new algorithm changes, what worked last quarter may not work this quarter. Hiring a marketing agency allows your office team members to do what they do best, and leave the marketing to us.

69% of U.S. adults use at least one social media site. That number is growing every day, as 366 million new people started using social media in the past year. That’s more than a million new people joining social media every single day. Reach your potential patient or customer where they are.

With Solutions by Design, you have a team of web developers, social media managers, SEO specialists, and graphic designers as part of your team. Contact us for a customized plan fit for your needs.