Wednesday, June 9, 2021

A Week of Social Media Ideas Just For You

Social media is a necessity in today's digital age, especially for businesses. More than 40% of digital consumers use social networks to research new brands or products. Allowing your business to be discoverable on social media by crafting a social media strategy is important for business growth.

Capitalize on online marketing and social media services for your business. Social programs are very much like any other specialized task or responsibility in your business. There is a steep learning curve that requires full-time attention and a continual focus on changing technology.

Here is a week of simple easy social media ideas for orthodontists, that can be applied to any business in any industry. These are simple ways to keep your followers engaged and even show your business personality online.

1. #MondayMotivation
Try posting an inspiring quote, a branded graphic, or even a video of your doctor or team members giving an inspirational message for those going in for orthodontic treatment for that week.

A video or branded graphic will showcase any business personality and who can go wrong with the hashtag MondayMotivation, which has over 17 million users using the hashtag.

2. National Holidays
There is always a national holiday to celebrate. From National Donut Day to National Boss’s Day, celebrate with your staff and showcase on social media. Download our holiday calendar and never miss a national fun holiday again.

3. BTS Wednesday!
Build trust among your community by showcasing behind the scenes of your office, patients and team members. Share your daily routine and a different side of your business to build trust among your current followers and potential customers.

4. Throwback Thursday
#TBT / #ThrowbackThursday is one of the most popular social media hashtags on different platforms. This is a perfect opportunity to showcase past photos or videos and even give a history of your orthodontic practice (or business).

5. FAQ - Fridays
Everyone loves Fridays! Use this opportunity to answer questions. Bonus points if you include a video or use video when answering these questions.

6. Saturday Tips
Give some health tips and ways your followers can keep their smile healthy. Use this opportunity to tell your audience a tip, and describe your products and services.

7. Sunday UGC 
User-generated content is content posted by your patients or customers. These are usually photos and reviews that are directly from your patients, raving how fantastic you are. Always ask if you could ‘repost’ and share their content on your social media sites.

Social media is integrated into our daily lives and rapidly evolving. 69% of U.S. adults use at least one social media site. The chances that your target audience and ideal customer is on at least one social media platform is highly likely. Download selfie signs and a social media calendar of fun holidays for free here. This will help you stand above your competitors and help create new content for your social media platforms.