Wednesday, June 1, 2016

Rank Before Your Competitors! Tips For Effective Local SEO

The majority of businesses provide goods or services locally, meaning their customer base is confined to a certain geographical area. For example, an orthodontist or a veterinarian provide their services to a city, county, or region where their client base is within easy driving distance.

So for these businesses, all of their SEO efforts should be tuned to providing local results. But what are some of the ways in which a business can effectively target the local market and get the highest possible rankings?

Optimize your “Google My Business” page

Some of our SEO clients prefer that we handle the setup and maintenance of their Google My Business page. This is Google’s portal for local businesses to provide important information such as location, hours, business category, etc. Having an optimized Google My Business page is essential for your local SEO efforts.

But by far, most of our SEO clients control their own Google My Business page. For those of you that do, here are some tips for properly maintaining your page:
  • Add a business address that is consistent with local directories as well as your website 
  • Select the correct category for your business 
  • Add a local business phone number to your listing 
  • Add a unique business description, and include links to your other social media pages 
  • Add your business hours 
  • Upload a high-resolution cover photo and profile image 
  • Upload as many photos (and videos) as possible 
Ask your customers for reviews

Having positive reviews builds trust in your business and gives your customers confidence. It also helps a great deal in how your business is ranked locally with your competitors. There’s no such thing as too many positive reviews.

Some SEO clients offer incentives for customers to leave reviews, which can certainly be effective, but there are other ways in which you can encourage your customers. Remember, it is best to capture reviews as soon as possible from your customers because they are more likely to respond favorably to your request rather than six months down the road.
  • A simple hand-out or email that lists various review sites, and asks them to choose one or more 
  • A place on your website that captures their attention and provides links to the various review sites 
  • An occasional posting on social media that asks customers to leave a review, along with links to top review sites 
  • Train your staff to routinely ask your customers for reviews 
There are many more tips for local SEO. The important thing to remember is that you put in the time and effort for the best results. If you are interested in improving your local SEO rankings, now is the time to do it. Your competitors are. The longer you wait the harder it will be to catch up to them. Contact Solutions By Design today to get started, call 800-888-4084.