When we say that we're an "orthodontic marketing" company, what we're really saying is that no one else in the industry understands a practice's needs like we do. We have over 30 years of marketing success behind us and we know what works and what doesn't, and we are always looking for new ways to help you grow your practice.
Many of our clients are realizing extraordinary results from "outside-the-box" marketing ideas. One such client is Dr. John Bayrakdarian at Unique Orthodontics in Clovis, California. Unique Orthodontics is the fastest growing practice in Central California and one of the biggest reasons for this success is the time and effort they put into their marketing. With a population of almost one million people, the Fresno/Clovis area has many orthodontists and Dr. Bayrakdarian wants his practice to be first and foremost on people's minds.
In addition to their many billboards throughout the area, they have recently started utilizing mobile advertising, also known as "car wraps." Most practice's haven't considered this marketing idea, but did you know studies have shown that car wraps are more affordable and more effective compared to newspaper ads, TV or radio spots?Mobile advertising can be the most effective and efficient form of outdoor advertising, reaching more consumers at a lower cost than any other form of outdoor advertising.
Orthodontics is a highly-competitive environment and it isn't easy to create customer awareness by using simple, traditional advertising. You have to be "out-of-the-ordinary" to be seen in today's marketplace. Unique Orthodontics has recognized this and is turning to these alternative marketing ideas with great success.