Wednesday, December 2, 2020

Montage: New Digital Chocolate Toxins Widget Saves Lives

Solutions By Design

By combining client engagement, patient education, clinical case presentations, entertainment, and a social media powerhouse, Montage Interactive Displays have changed the way practices operate. Solutions by Design has been working on widgets that are impactful and allow practices and business to streamline their work.


Introducing our newest widget, the Digital Chocolate Toxins Widget for veterinary practices. This new widget replaces the cardboard wheel so clients can scale the effect of a variety of chocolate products on their pets. Available on Montage Interactive Displays, the Chocolate Toxins Widget gives pet owners the best information possible, fusing patient education and interaction.

digital chocolate toxins for vets
We are continually adding new content to Montage for our Veterinary Clinics, If you would like to see more contact our office to schedule a demonstration at (800) 888-4084.



Thursday, November 19, 2020

Introducing WazUp Trivia!

Solutions By Design

Integrated into the Montage Experience or as a standalone module, our Waz-Up Trivia currently provides millions of client interactions per year!


“WazUp Trivia” is a Solutions By Design Application that will be integrated into the Montage Trivia Module and is now available as a standalone application. Due to the overwhelming success of our Trivia Module, we decided that “WazUp Trivia” would be a great fit for any business, taking your practice to the next level and beyond!

Montage Trivia is a fun-filled, turnkey professional entertainment application intended for use in the reception area of your office. We are already trending over 2 million trivia interactions annually! Kids and adults love to play trivia while they are waiting for their appointment. We feature over 150 trivia games and over 7,500 trivia questions, with new games added every month.

We feature 3 modes of operation:

Traditional Trivia allows your patients and clients to select a game ranging from sports teams, history, geography, music, lifestyle and more. Once a game is selected, Montage Trivia randomly presents 10 questions per game. A total is kept and at the end of the game, each can take pride in their knowledge.

wazup trivia

Competitive Trivia is a fun and rewarding game that rewards your patients and clients with prizes for being the best. You select the prize and the duration of each contest. At the end of the defined time of the contest, all those with a perfect 10 out of 10 go into a hopper. Montage Trivia automatically chooses a winner and automatically sends the winner a custom announcement to come pick up their prize! You can even select which of the over 150 games that you what to select your 10 questions.

wazup trivia

Custom Trivia is fun and can be about anything you like. Build your own questions and answers. Same rules apply to Custom Trivia 10 out of 10 wins. Custom Trivia can be part of Competitive Trivia or just part of the 150+ games.

Learn more about Montage, the amazing interactive display system comprised of a hardware and software solution. Patient Education, clinical case presentation, entertainment and a social media powerhouse, Montage will create the ultimate customer experience

Thursday, October 8, 2020

The Importance of a Responsive Web Design

Solutions By Design

If your website is not a priority then you may be losing more potential customers than you realize. Potential customers may not even be seeing your business in the first place when they search for the service you provide online. Responsive Web Design (RWD) has become the standard in web designs, designed for a positive user-experience first when your website is being visited on a mobile phone, a tablet, a desktop or a Montage Board.

The reality is, the success of your website depends on how your potential customers will experience your website. There are various aspects and features a website must-have, regardless of what you are providing, all websites should have one thing in common, a responsive design.

What is RWD? Responsive Web Design (RWD) is a design technique that adjusts a website to fit a wide variety of devices. A responsive website looks good no matter whether you're looking at it on a phone, tablet, or desktop. It is important that your website adjusts to fit any device your customers may be on. Responsive sites have quickly become the single, most important external marketing tool available for your business. It is all about online communications that translate well across numerous platforms.

User Experience
Websites are constantly being visited by a variety of customers at any given time through various devices and screen sizes. Thinking of your consumer first, you can give the best possible user experience, turning them into actual customers. A mobile-friendly website is a byproduct of a responsive design, which gives your potential customers a better chance of exploring all that your website has to offer. Nothing is worse than having to spend time finding information across devices or information not being found at all.

For example, if a potential customer is searching for a certain type of information on your website, they may find it on a desktop at work. That same customer may return at a later time, searching for the same information on their mobile phone, only to not find it at all. Ensuring your website is consistent in design, information and user experience across all devices and screen sizes, you do not give customers a reason to abandon your site.

responsive web design examples

Future Proof Your Website
The digital world is always changing, and while trends come and go, there are digital features and practices that become the staple in web designs. In 2018 52.2% of all website traffic worldwide was generated by mobile phones. In our pockets, we have a wealth of information available to us through our devices, which means any information we want on a business or service is just a tap away.

The benefit a responsive website has is the best chance that your website will easily adapt to support new devices and screens, currently and in the future. As technology changes every day, and new devices are being released, a responsive website will be ready to adapt to those devices.

Search Engine Optimization
Responsive Web Designs are the standard and search engines such as Google, no doubt favor responsive websites when it comes to ranking for search engine optimization (SEO). If your users are not able to navigate your website, they will most likely not stick around and leave. Search engines recognize the ease of website navigation, helping rank your website higher than those with nonresponsive sites.

Page Loading Times is one of the main factors when it comes to SEO and rankings. Every website should be optimized to load as fast as possible and with a responsive design, your user's experience will be a more positive experience.

Bounce Rate is a ranking factor search engines such as Google pays attention to. The bounce rate is related to how much time someone spends on your site. How quickly do your visitors leave your website or return? Google pays attention to it all, using user behavior and determines rankings when it comes to entry and exit points for a website.

A responsive web design, elevates your business and its appearance greatly, allowing you to serve your customers first. Solutions by Design builds custom websites that are uniquely yours. Your website is an existential part of your business. We are one of the few firms that truly offer a unique combination of design, marketing, programming, search engine optimization, and social media services necessary to create effective and leading-edge websites. Contact us today!


Monday, September 14, 2020

SEO: What are Toxic Backlinks?

Solutions By Design

Optimizing websites to rank high on search engines requires strategies that meet the individual needs of a website. One of those strategies is acquiring quality backlinks.

What are Backlinks? Backlinks are when another website links to yours. They can often be referred to as “external backlinks” or “inbound links.”  These links all are part of how search engines, such as Google ranks your website. These quality backlinks can come from websites that point to your service or content. Think of them as positive referrals that essentially give your website authority and legitimacy, in the eyes of Google.

backlinks

Toxic backlinks are quite the opposite and are links that will overall negatively affect your rankings.

Google’s view on how toxic backlinks negatively impact your site, is pretty straight forward. “Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.”

These are a few reasons why Google will decrease your ranking with negative /low-quality backlinks. 
  • Buying or selling links. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links, or sending someone a “free” product in exchange for them writing about it and including a link
  • Excessive link exchanges ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking
  • Using automated programs or services to create links to your site

Where do Toxic Backlinks Come From? A link that is pointing to your website can come from a variety of places, which can be categorized as toxic. Often these links have no connection to what you offer, your services or industry. They can come from:
  • Spam websites 
  • Un-indexed Google websites
  • Websites containing viruses 
  • Payday loan websites
A simple way to view if you have toxic backlinks is to review all the backlinks to your website and determine where they are coming from and their credibility.

toxic backlinks

How Do I Remove Toxic Backlinks? You should try to remove toxic backlinks by deleting them and asking the site owner to remove them. Because most of the sites are spam websites, the most effective way to remove toxic backlinks is to use the Disavow Tool from Google. This can be done by identifying toxic backlinks and uploading a list to the Disavow tool. You can find the complete steps here. 

remove toxic backlinks

Backlinks are sure to reappear over time from new websites, which is why constantly monitoring your website is important. Think of backlinks as positive referrals and credibility to your website, such as when someone refers you to their favorite place. Backlinks ultimately help your website rank well on the search engine results pages. Solutions by Design offers various SEO packages to help your website rank high and attract new customers. We monitor backlinks through a backlink audit to ensure Google and other search engines are ranking your website correctly and efficiently. Learn more about our SEO services and contact us for more questions. 

Tuesday, August 18, 2020

3 Important SEO Insights Our SEO Reports Feature

Solutions By Design

What was the last business you “googled” (or searched on a search engine)? Search engines are always changing and are constantly being updated daily, which means search engine optimization should always be worked on as an evolving process. Search engines use algorithms that are tweaked and at times changed completely by search engines such as Bing, Yahoo, and Google.

Our Search Engine Optimization services are focused on best establishing your website structure, content and set-up,  so that you can meet your customers online, at the right time, the right place, and in the right context. Our approach to an SEO strategy is unique and customized to each client, understanding all aspects of their business and target audience.

There are various important metrics we measure in SEO. We inform our audience by being transparent with their metrics and bring action plans to every approach to SEO. Through our customized monthly SEO reports, we offer an in-depth analysis of their website, their traffic, their keyword campaigns and many more data to help drive their goals. We believe these 3 important SEO insights are essential in guiding decisions on marketing goals.

1. Web Analytics
Website analytics are important to understand where your website traffic is coming from. Our reports show a breakdown of which traffic is coming from a mobile device versus a desktop. These website analytics show the location of your traffic based on city, the percentage of user acquisition, such as new users vs returning users to your website and the behavior of your audience such as bounce rate, how fast they are leaving your website. 

search engine optimization reports

2. Keyword Campaign Rankings 
Keywords are the core of an effective SEO strategy. Placing keywords in the right place that allows the search engines to optimize rankings is a key component to improving your page rank on search engines. Our reports show a breakdown of your keyword campaigns, the keywords we are tracking for an SEO strategy. This shows the position of your rankings over time, allowing the client to see their growth.

keyword rankings

3. Social Interaction
Many factors tie into an SEO strategy, one being social media. Social media is an easy way to engage with your online customers and reach potential customers. Our customized SEO reports show a breakdown of where your social media traffic is coming from and from what social media platform brought in traffic. From there, the client can see how many sessions that social platforms brought, along with how many page views on your website.

social interaction

The way search engines such as Google, Yahoo, Bing, and others rank websites are always changing. Their algorithm goes through constant updates, which means search engine optimization should always be worked on as an evolving process. Our approach to an SEO strategy is unique to each client. Solutions by Design offers various SEO packages to help your website rank high and attract new customers, so you can do what you do best. Learn more about our SEO services and contact us for more questions.

Monday, July 6, 2020

Montage: New Toxins Widget for Vets

Solutions By Design

By combining client engagement, patient education, clinical case presentations, entertainment, and a social media powerhouse, Montage Interactive Displays have changed the way veterinary practices operate. Solutions by Design has been working on widgets that are impactful and allow veterinary offices and doctors to streamline their work.

Introducing our newest widget, the Toxins Widget for veterinary practices. The latest addition to Montage, the Toxins widget is similar in style to the Dog and Cat Breeds widget, which will allow your clients to dig in and learn more about the toxicity of plants, household items, food items, etc. Each display page is also supported by text and email features, so any and all information can be sent home in a touch.

We are continually adding new content to Montage for our Veterinary Clinics, If you would like to see more contact our office to schedule a demonstration at (800) 888-4084.

Monday, June 22, 2020

Why You Shouldn’t DIY your Website

Solutions By Design

Everything in 2020 is digitally-driven and branded. From food to transportation to connecting with friends, everything is within the reach of our pockets and instantly recognizable through branding. Websites are the extension to what we offer, whether it is a service, e-commerce or a small business, professionally designed websites are a standard in any industry.

Website aesthetics, branding, functionality, and the user's experience all contribute towards how your website is received. On the customer service end, a website can be the deciding factor whether a potential visitor turns into a customer. On the technical side, a poorly designed website can rank well below search engines, making it difficult for people to find your website in the first place. While there a different website design and hosting services, to fully obtain your website’s potential, here are reasons why you shouldn’t do your own website.
  • Branding: If you have a brand identity, it is important that it becomes part of your website as well. Your website is an extension of your business. DIY your own website can cause a mismatch on your digital brand and cause inconsistencies in your website. Design consistency matters more than most people give credit. We offer a unique combination of design, marketing, programming, SEO, social media, and clinical knowledge necessary to create effective and functional websites.
  • No Cookie Cutter Templates: One thing all website hostings and building software services offer is the same types of templates across the board. Your website will likely have the same design and navigation as your competitor. Our services offer custom website development. No templates and no "canned" content. If you are DIY-ing your own website, you run into the challenge of overly complex templates that have unnecessary content and navigation and the same cookie-cutter design as your competitor. All this contributes towards unnecessary functionalities, empty pages and a slow loading time which can all cause a negative search engine optimization and most importantly, a negative user experience. Our clients choose us for the creation of their custom website after evaluating their other options and realizing that we are one of the few firms that truly offer a unique combination of design, marketing, programming, search engine optimization, and social media services necessary to create effective and leading-edge websites.
  • Responsive and Mobile Friendly: Millennials and Gen Z’ers are now becoming the top consumers, all discovering and purchasing products from their phones. It is essential to meet the customer where they’re at, and with multiple pieces of technology such as tablets, phones, laptops, and wearable technology, your website and content should function across all platforms, different browsers and screen sizes. A responsive website looks good no matter whether you're looking at it on a phone, tablet, or desktop. Responsive sites have quickly become the single, most important external marketing tool available for your business. It is all about online communications that translate well across numerous platforms. If you DIY your website, you could miss a thorough quality assurance across all the multiple different browsers,  devices, and screen sizes, to ensure all content is being served no matter where a customer may discover your website.
  • Easy Maintenance Your website is up and running, your business is growing, so what’s next? While you are busy running your day to day life, choosing Solutions by Design to manage your website will help keep your site up to date with the latest search engine optimization updates and be an extension of your marketing team.
While a DIY project is great for home improvements and renovations, when it comes to technology and websites, with the ever-changing technology, it is important to leave it to marketing experts.

Wednesday, May 13, 2020

Montage: A Social Media Powerhouse, Photos Booth and Patient Reviews

Montage has changed how veterinarian practices operate. If you are looking to bring efficiency to your veterinary practice and a great experience for your customers, Montage has widgets that will take your practice to the next level.  We interact with multiple pieces of technology on a daily basis by the simple act of touch and your practice should be no exception.


Montage is a social media powerhouse with a built-in photo booth. Montage also has the ability to generate more patient reviews and social media content for your practice or business.

Client Engagement, Entertainment, Product and Service Education, Clinical Case Presentation, and a Social Media Powerhouse...and more. Montage continues to grow to become a multi-purpose system.

See how Shuler Veterinary Clinic uses Montage to give an interactive experience with each vet visit.

Over 35 Veterinary specific widgets designed for your practice reception area and exam room.  Learn more about Montage:

https://www.montageinteractivedisplays.com/


 

 

 



Wednesday, April 8, 2020

Montage: Free Digital Educational Brochures for Your Practice

Solutions By Design

Solutions by Design has been working on widgets that allow veterinary offices and doctors to streamline their work. Offering the best educational experience for your vet visitor is crucial in getting them to understand how to care for their pet. One of Veterinarian's favorite features on Montage is the free digital education brochures that patients can email or text directly to themselves.


Each brochure has the ability to be shared. Each display page is also supported by text and email features, so any and all information can be sent home in a touch. Each brochure is written by veterinarians, breaking down crucial information for your pet.

Client Engagement, Entertainment, Product and Service Education, Clinical Case Presentation, and a Social Media Powerhouse...and more. Montage continues to grow to become a multi-purpose system. Montage Interactive Displays have changed the way veterinary practices operate by combining client engagement, patient education, clinical case presentations, entertainment, and social media.

Over 35 Veterinary specific widgets designed for your practice reception area and exam room.  

Tuesday, March 10, 2020

Montage: Know Your Pet's Calorie's and Toxic Items

Solutions By Design

One of the widgets veterinarians use on a daily basis is the Calorie Counter. Pet obesity is a problem worldwide. How many calories should my pet consume each day? What does that equate to in the amount of food? Now you can calculate and get specific food recommendations in an instant.


This is a useful tool that is being used by pet parents at their veterinary office to determine how many calories their dog or cat should consume. Veterinarians have used this tool to educate their patients on the health of their pets as well.

The Toxins widget is similar in style to the Dog and Cat Breeds widget, which will allow your clients to dig in and learn more about the toxicity of plants, household items, food items, etc. Each display page is also supported by a text and email features, so any and all information can be sent home in a touch.
 
Solutions By Design

Montage lets you create the ultimate customer experience. Our interactive digital bulletin board provides a flexible and powerful solution for creating, managing, and deploying all of your digital communications. Deliver relevant, place-based messages to your internal audiences on Montage with targeted messaging and flexible and easy to maintain content.

Over 35 Veterinary specific widgets designed for your practice reception area and exam room.  

Wednesday, February 19, 2020

Create a Veterinarian Social Media Calendar

Did you know this month is "National Love Your Pet Day"? How are you celebrating "National Walk Your Dog Day"? You may have seen all these wacky, fun holidays people are celebrating on social media. It is a perfect opportunity to encourage your followers to never miss a chance to hashtag a holiday again!

These holidays are a great opportunity to encourage your followers to engage and you are able to create opportunities for great content to share. From #EmojiDay to #NationalPuppyDay, keep your social media up-to-date with our free social media holiday calendar.
  • Create A Fun Environment
  • Show Support For National Events & Holidays
  • Encourage Customers To Get Involved In Your Office
  • Connect With Customers On Social Media
  • Take Fun Staff Photos
  • Create Social Media Content
  • Grow Your Followers
  • Increase Your Visibility
  • Build Relationships
The challenge is to continue to create engaging content and engage with your followers. Download selfie signs and a social media calendar of fun holidays for free on the Solutions By Design website. This will help you stand above your competitors and help create new content for your social media platforms.

Friday, January 24, 2020

Free Social Media Calendar

Solutions By Design

Did you know January has a National Pie Day? A Backwards Day? You may have seen this on social media and all the wacky, fun holidays people are celebrating on social media. Never miss a chance to hashtag a holiday again! From #EmojiDay to #NationalPuppyDay, keep your social media up-to-date with our free social media holiday calendar.
  • Create A Fun Environment
  • Show Support For National Events & Holidays
  • Encourage Customers To Get Involved In Your Office
  • Connect With Customers On Social Media
  • Take Fun Staff Photos
  • Create Social Media Content
  • Grow Your Followers
  • Increase Your Visibility
  • Build Relationships
The challenge is to continue to create engaging content and engage with your followers. Download selfie signs and a social media calendar of fun holidays for free at solutionsbydesign.com. This will help you stand above your competitors and help create new content for your social media platforms.