What Can Social Media Do For Your SEO?

There is a misunderstanding for many business owners about how to grow your organic rankings on search engines like Google. Having an experienced and skilled SEO director is a key to achieving higher rankings, but it’s important to remember that without social media, particularly a social media strategist, your organic rankings will not advance to the optimum level of achievement. These days, simply having your business profile on social media platforms such as Facebook, Twitter, and Instagram isn’t enough to boost your search rankings. There is more to it.  You need to ask yourself one simple question, do you have a consistent social media strategy in place for your business? If you don't, you need one in order to see an increase in organic search rankings. Remember, if you're not in the number one spot, your competitor is.

What’s a social media strategy?
Simply having a social media presence is not enough these days; you must be active, engaging, and monitoring your social media profiles regularly. It’s important to recognize what social media channels will fit the needs of your business industry, set realistic goals for these channels, and implement them on a consistent basis. One important realization to keep in mind is social media is overwhelming, and with so many social networks out there comes constant new features to track and stay educated on in order to integrate them into your social media strategy.

What can social media do for your SEO?
Social media and SEO are in a tactical relationship with each other. How so? They are both strategies that focus on creating an appealing identity that will increase visitors.  Having a strong plan for each of these will benefit the other. Having a solid social media strategy and presence can influence your Google rankings and improve your SEO. This includes updating, monitoring, and implementing everything on your social media pages from the quality of your followers to the content you post and engagement on your page. If you don’t have a skilled social media manager with the expertise of utilizing social media for increasing your SEO, then you need to think about how serious you are about achieving the highest organic ranking you can.

If you don’t have a full-time social media manager at your business, no need to panic. Solutions by Design has social media services with experts who will develop and implement social media strategies for you. We specialize in working with businesses on social media and SEO and can help you reach your goals and increase your search engine optimization. Visit our website or give us a call for more information. 800-888-4084.

The Ultimate Facebook Secret to Success for Orthodontic Practices

Lately, we’ve been getting a ton of questions from clients confused about social media and how to create effective social media strategies on social networks. This is a huge topic, seriously, we could write pages and pages on it! To make your lives easier, and save our hands from carpal tunnel, we decided to share with you the ultimate Facebook secret to success for orthodontic practices.

Here it is…USE YOUR CURRENT PATIENTS AS BRAND AMBASSADORS ON FACEBOOK FOR YOUR PRACTICE!

How do you do this, you ask? Simple. Engage with your patients when they’re at your practice and encourage them to connect with you online, specifically on Facebook. One way to do this is something a lot of our social media clients currently do; use strategic Facebook contests.

Let’s explore this a little more.

So many practices do contests, but the real question is, are contests being done right? This Summer, Solutions by Design’s social media clients have tons of custom created contests that are efficient for the practices social media marketing strategies. Several of our custom created contests promote patients to post selfies and tag the practice on Facebook, in order to be entered to win a prize from their doctor.

By doing this, we have the patients utilizing the power of social media for the practices brand awareness.  Yes, posting photos of the patients to the Facebook business page is great, but having patients post their own photos and tagging the practice is even better, and the ultimate secret to social media success. By doing something like this, your patients become brand ambassadors for your practice on Facebook.  Ultimately, this connects their closest friends and followers with your practice because they tag your practice on Facebook, and this shows the world of Facebook they do business with you. All while they think they're just entering a contest.This eliminates extra costs of paying to boost Facebook posts, purchase Facebook advertisements, or worrying about HIPAA consent forms.

Also, when your patients tag you in a post, Facebook will notify your practice, and provide you with the option to share the post on your practice's page.

Custom designed contests are just one of the several ways our social media clients use patients as brand ambassadors. Are you interested in learning more about our social media services? Contact our trusted social media department and ask for more details or client reviews.  Remember, there are several companies out there claiming to provide similar services, but they’re based on limited experience and misguided advice; especially when it comes to the area of orthodontic marketing.