What Can Social Media Do For Your SEO?

There is a misunderstanding for many business owners about how to grow your organic rankings on search engines like Google. Having an experienced and skilled SEO director is a key to achieving higher rankings, but it’s important to remember that without social media, particularly a social media strategist, your organic rankings will not advance to the optimum level of achievement. These days, simply having your business profile on social media platforms such as Facebook, Twitter, and Instagram isn’t enough to boost your search rankings. There is more to it.  You need to ask yourself one simple question, do you have a consistent social media strategy in place for your business? If you don't, you need one in order to see an increase in organic search rankings. Remember, if you're not in the number one spot, your competitor is.

What’s a social media strategy?
Simply having a social media presence is not enough these days; you must be active, engaging, and monitoring your social media profiles regularly. It’s important to recognize what social media channels will fit the needs of your business industry, set realistic goals for these channels, and implement them on a consistent basis. One important realization to keep in mind is social media is overwhelming, and with so many social networks out there comes constant new features to track and stay educated on in order to integrate them into your social media strategy.

What can social media do for your SEO?
Social media and SEO are in a tactical relationship with each other. How so? They are both strategies that focus on creating an appealing identity that will increase visitors.  Having a strong plan for each of these will benefit the other. Having a solid social media strategy and presence can influence your Google rankings and improve your SEO. This includes updating, monitoring, and implementing everything on your social media pages from the quality of your followers to the content you post and engagement on your page. If you don’t have a skilled social media manager with the expertise of utilizing social media for increasing your SEO, then you need to think about how serious you are about achieving the highest organic ranking you can.

If you don’t have a full-time social media manager at your business, no need to panic. Solutions by Design has social media services with experts who will develop and implement social media strategies for you. We specialize in working with businesses on social media and SEO and can help you reach your goals and increase your search engine optimization. Visit our website or give us a call for more information. 800-888-4084.