The internet is ever-changing so it’s important to remember your website must reflect those changes as well. Maintaining your website is essential to your business because most potential leads come from searching online for goods and services. Typically, the first impression potential customers of your business get will come from your website and other platforms your business is connected to online. Because of this, it’s imperative your website stays fresh with new content and design trends. What worked for you in the past may not work for you in the future, especially as the audience to your site changes and web developments continue to occur. So when is a good time to update the look, feel, and operation of your website?
Keep reading to learn some important reasons you may need to revamp your website with redesigning and functional modifications.
Maintenance
Just like everything else, your website may need repairs once in a while. Unlike a car, however, you may not be aware of when something breaks on your site. Having a trusted team to help you with website repairs will make your life a lot easier as most of your staff members in-house don’t have expertise on browsers and servers that operate your site. Sometimes what may seem to be a minor change may actually result in a major web redesign. Regularly revamping your website will keep your business updated with the latest technology changes and leave your customers with a flawless website experience.
Results
You might have a breathtaking website with amazing functionality and gorgeous graphics, but if you’re not getting the results you want it may be time to redesign your site. One major purpose of a website is to build a customer base, so if you’re unhappy with the analytics of that, redesigning may help. Updating and redesigning things such as the call to action, too much text, or the tone of voice can help you achieve your goal results.
It’s Not Responsive
Out of our clients at Solutions by Design, over 50% of their website visitors browse from a mobile device, that’s why we make sure our website clients have responsive websites. Responsive websites are crafted to provide an easy experience and website navigation to users on a wide range of devices and browsers. Also, another important factor is Google algorithms give preference to responsive websites. If you want to keep your rankings up or increase them, you need to have a responsive site. Responsive sites must be built from the ground up, you can’t convert these, but you’ll likely see a return on your investment once you update from a non-responsive.
There are several other factors as to why redesigning and routine maintenance to your website is significant. From outdated third-party tools to your competitors who keep up with the trends. Realizing that investing in your website regularly will keep your business modern, functional, and ideally it will appeal to visitors and turn them into new customers. Do you think your website may be in need of a redesign? Give us a call to set up a consultation. Call 800-888-4084.
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