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| Solutions By Design |
What was the last business you “googled” (or searched on a search engine)? Search engines are always changing and are constantly being updated daily, which means search engine optimization should always be worked on as an evolving process. Search engines use algorithms that are tweaked and at times changed completely by search engines such as Bing, Yahoo, and Google.
Our Search Engine Optimization services are focused on best establishing your website structure, content and set-up, so that you can meet your customers online, at the right time, the right place, and in the right context. Our approach to an SEO strategy is unique and customized to each client, understanding all aspects of their business and target audience.
There are various important metrics we measure in SEO. We inform our audience by being transparent with their metrics and bring action plans to every approach to SEO. Through our customized monthly SEO reports, we offer an in-depth analysis of their website, their traffic, their keyword campaigns and many more data to help drive their goals. We believe these 3 important SEO insights are essential in guiding decisions on marketing goals.
1. Web Analytics
Website analytics are important to understand where your website traffic is coming from. Our reports show a breakdown of which traffic is coming from a mobile device versus a desktop. These website analytics show the location of your traffic based on city, the percentage of user acquisition, such as new users vs returning users to your website and the behavior of your audience such as bounce rate, how fast they are leaving your website.
2. Keyword Campaign Rankings
Keywords are the core of an effective SEO strategy. Placing keywords in the right place that allows the search engines to optimize rankings is a key component to improving your page rank on search engines. Our reports show a breakdown of your keyword campaigns, the keywords we are tracking for an SEO strategy. This shows the position of your rankings over time, allowing the client to see their growth.
3. Social Interaction
Many factors tie into an SEO strategy, one being social media. Social media is an easy way to engage with your online customers and reach potential customers. Our customized SEO reports show a breakdown of where your social media traffic is coming from and from what social media platform brought in traffic. From there, the client can see how many sessions that social platforms brought, along with how many page views on your website.
The way search engines such as Google, Yahoo, Bing, and others rank websites are always changing. Their algorithm goes through constant updates, which means search engine optimization should always be worked on as an evolving process. Our approach to an SEO strategy is unique to each client. Solutions by Design offers various SEO packages to help your website rank high and attract new customers, so you can do what you do best. Learn more about our SEO services and contact us for more questions.