Why are local citations important for your business?
Citations in SEO are a key factor in improving your local search results. Citations help search engines, like Google and Bing, verify that your business exists. Search engines identify that your business was mentioned through the presence of your NAP info (Name, Address, Phone, Number) and you get credit for this mention. The more mentions of your business on the internet, the more prominent your business appears to these search engines, and this will help with your local rankings.
When multiple credible sources have the same accurate information about your business, it signals the search engines that your business is legitimate. Listing your business helps your website create authority, establish trust online, and will improve your website’s ability to rank higher in local search results.
It’s no secret that the websites that are constantly ranking in Google’s top local pack have relevant and powerful citations consistent across the internet. Which is why we feel citations are so important. Citations can be a powerful way to ensure you are more visible and get found for locally driven search queries.
While SEO is easy to learn, it’s tough to master. The rules for SEO keep changing. What worked a year or two ago can actually be a huge mistake in marketing today.
Want to learn more about citation building and how our experts can help increase your websites rankings? Give us a call today. We offer several SEO and Social Media Packages to fit the needs and goals of your business.