Businesses and brands are on social media adapting to trends, pushing content and converting visitors into customers. Social media can help you reach new potential patients by allowing your content to be discoverable and allowing potential patients to see the work you do. 90% of brands use social media to increase brand awareness, with most businesses maintaining between four and 10 social profiles.
While you don’t necessarily need to be on every social media platform, highlighting and creating great content will work for you, if you are on 1 or multiple social media platforms.
Here are five social media tools to create engaging posts for an orthodontist or in any industry. These social media tools will help enhance your practice and your business, creating a recognizable brand on social media, stand above your competitors and turn visitors into patients.
1. Boomerang
Boomerang is a popular app by Instagram. Boomerang allows users to capture mini videos that loop back and forth. Find something (or someone!) that's moving, or create a video selfie by switching to the front-facing camera. We have seen some incredible uses of boomerang, which create fun content that is shareable between Instagram and Facebook.
Boomerang works if you download the app directly on your phone or you can use the feature within the Instagram app. Either way, it is a fun way to create different types of content that is engaging.
2. Canva
Canva is a highly creative tool that easily allows users to easily create graphics for documents to social media to power points. “Canva is a website that uses a drag-and-drop format and provides access to photographs, images, graphics, and fonts. It is used by non-designers as well as professionals. The tools can be used for both web and print media design and graphics.”
3. Photo Filters
Photo filters are not just for enhancing photos, they make a great way to different types of content, uniform and that complement well with each other.
Filters are a great way to make your content stand out as branded content, specifically to your orthodontic practice or business on Instagram and Facebook. Filters help your photo become instantly recognizable with a specific filter, color palette or gradient used on your photo.
For example, Braces by Benton uses a bright, clean look on each of their photos. Each photo curated, yet altogether as a social media feed looks uniform and unique. Waterhouse Animal Hospital uses bright and blue hue, that makes their entire feed match their branded blue color. It complements well with their website and their content becomes recognizable, without needing a watermark on each photo.
There are various different photo apps that any orthodontic practice (or business) can use such as VSCO, Snapseed, Afterlight or Adobe.
4. Video Apps
Video is increasingly popular on social media. With the ever-changing social media algorithms, video still performs well on any social media platform. Because of its reach video tends to engage more users on each social media platform. Twitter alone gains 1.2 billion total video views per day, just on their platform alone. Live video, is also a big opportunity to engage users. Facebook Live videos get six times more interactions than regular video content.
An effective social media strategy can help you plan out content for videos that can engage potential patients, while also keeping your current audience engaged. Contact us for help with creating a social media strategy that works for your practice.
Video is best used for telling a story, patient testimonials and letting your community see your orthodontic practice or business from behind the scenes. Dr. Castagna uses video to educate his current audience and potential patients on orthodontic treatment. Dr. Wentz has used video to showcase new offices, patient testimonials, and unique orthodontic treatment. Both showcase effective use of video, each on a different platform.
You can use the built-in video editing apps on your phone to edit content such as iMovie, InShot or we at Solutions by Design use Adobe Premiere Pro on our phone to capture our Montage videos.
5. A Marketing Agency
An important tool that can help create engaging posts for orthodontists is by having a team behind your practice or business. Social media is constantly changing every day, with new algorithm changes, what worked last quarter may not work this quarter. Hiring a marketing agency allows your office team members to do what they do best, and leave the marketing to us.
69% of U.S. adults use at least one social media site. That number is growing every day, as 366 million new people started using social media in the past year. That’s more than a million new people joining social media every single day. Reach your potential patient or customer where they are.
With Solutions by Design, you have a team of web developers, social media managers, SEO specialists, and graphic designers as part of your team. Contact us for a customized plan fit for your needs.