Why Great Website Design Matters

Solutions by Design

Your website is often the first interaction potential customers have with your business. Within seconds, visitors form an opinion about your brand based on what they see and experience online. That's why exceptional website design is no longer a luxury…it's a necessity.

At Solutions by Design, we understand that a website is much more than an online brochure. It's a powerful business tool that can attract visitors, build trust, and convert prospects into loyal customers. Clean layouts, compelling visuals, intuitive navigation, and professional branding create an immediate positive impression.

A well-designed website communicates credibility, attention to detail, and a commitment to customer experience within moments of a visitor arriving on your site. However, beautiful design is only part of the equation. Effective website design focuses on creating a seamless user experience that helps visitors find information quickly and easily.

Clear navigation, logical content organization, and strategically placed calls-to-action guide users through your website and encourage engagement. Whether visitors are looking for products, services, educational content, or contact information, a well-structured website makes the journey effortless. The easier it is for users to interact with your site, the more likely they are to stay longer and take action.

With a significant percentage of web traffic coming from smartphones and tablets, mobile-friendly design is critical. Today's users expect websites to function flawlessly regardless of the device they're using. Responsive website design ensures that content automatically adapts to different screen sizes, providing an optimal experience on desktops, tablets, and mobile devices. Not only does this improve user satisfaction, but it also helps boost search engine rankings, as mobile usability remains an important factor in SEO performance.

Visitors expect websites to load quickly. Even a delay of a few seconds can cause users to abandon a site and seek information elsewhere. Fast-loading websites create a smoother user experience and improve visitor retention. Additionally, search engines favor websites that perform efficiently, making speed optimization a key component of a successful digital strategy. From optimized images to streamlined code, every aspect of website performance contributes to overall effectiveness.

Modern design elements, consistent branding, high-quality imagery, and clear messaging reassure visitors that they are engaging with a reputable organization. A polished website demonstrates that your business values quality and is committed to delivering a positive experience.

The most successful websites do more than provide information…they create experiences. Interactive elements, engaging visuals, compelling videos, and thoughtfully crafted content encourage visitors to explore and connect with your brand.

At Solutions by Design, we specialize in creating dynamic digital experiences that combine innovative design, engaging content, and user-focused functionality. Whether you're launching a new website or enhancing an existing one, our team can help you build an online presence that captures attention and delivers results.

As digital experiences continue to evolve, businesses must prioritize website design as a key component of their overall marketing strategy. An effective website attracts visitors, enhances user engagement, strengthens brand credibility, and supports long-term business growth.

Your website is often your most valuable digital asset. Contact Solutions by Design today to make sure your website is working as hard as you are.

 

Stay Visible, Competitive, and Connected With Customers

Solutions by Design

Every business no matter its size or industry faces the same challenge…staying visible, competitive, and connected to customers. From creating a strong brand identity to using cutting-edge technology, the demands on business owners have never been greater. That’s why more and more organizations are choosing to partner with full-service marketing and technology companies like Solutions by Design in Fresno, CA.

Hiring a full-service agency means gaining access to an entire team of specialists without the cost of hiring each role in-house. Solutions by Design offers services that cover everything from brand strategy and web development to digital marketing and custom technology solutions. Instead of juggling multiple vendors, you work with one trusted partner who understands your business goals and ensures every piece of your marketing and technology strategy works together seamlessly.

Your brand is more than just a logo, it’s the story you tell across every platform. Pair that with the right technology and you have a powerful engine for growth. A full-service company like Solutions by Design can build a cohesive brand message while also delivering the technical infrastructure to support it. This integrated approach ensures your marketing campaigns and technology investments reinforce one another, maximizing impact and return on investment.

Whether you’re a small start-up, a growing mid-size company, or an established enterprise, your marketing and technology needs need to evolve. A full-service firm offers scalable solutions that grow with you. Solutions by Design tailors services to fit your current stage while planning for future expansion helping you avoid the headaches of outgrowing a piecemeal system or having to switch vendors later.

Marketing and technology investments should produce tangible outcomes. With Solutions by Design, you’re not just getting creative ideas, you’re getting a partner committed to measurable growth and long-term success. The team at Solutions by Design brings expertise in both marketing and technology innovation, so your business benefits from the newest strategies and tools without the need for constant internal training or research.

In an environment where digital presence and technology drive business success, partnering with a full-service marketing and technology company is no longer a luxury…it’s a necessity. Solutions by Design in Fresno, CA offers the expertise, innovation, and integrated strategies that help businesses of every kind thrive. 

Whether you’re looking to sharpen your brand, build interactive experiences, or adopt modern technologies, the team at Solutions by Design can help you stay ahead of the competition and achieve your vision for growth.

 

 

Building a Website Doesn’t Have to Be Scary

Solutions by Design

But for many business owners, nothing feels more terrifying than the idea of building or redesigning a website. Between technical jargon, design choices, mobile responsiveness, and SEO it's easy to feel overwhelmed. Good news…developing your business website doesn’t have to be scary when you partner with a full-service company like Solutions by Design in Fresno, CA.

With over 30 years of experience helping businesses across industries look great and perform online, Solutions by Design takes the fear, frustration, and guesswork out of website development.

A Full-Service Approach Means You Don’t Have to Worry About a Thing

When you work with freelancers or try to DIY your own website, you're left juggling designers, developers, and hosting platforms often with mismatched results. But Solutions by Design offers everything under one roof, including:

• Custom web design and development
• Mobile-responsive layouts
• SEO optimization
• Content creation
• Hosting and support
• Analytics and ongoing updates

This means one team, one vision, and one stress-free path to an exceptional website.

One of the biggest fears businesses have is ending up with a cookie-cutter website that looks just like everyone else’s. At Solutions by Design, every website is custom designed to reflect your brand identity, business goals, and user experience needs. Whether you’re a medical practice, retail store, or nonprofit, your website will be built to represent you.

From fonts and colors to layout and features, our designers bring your vision to life with creativity and clarity.

The team at Solutions by Design builds all websites to be fully responsive, meaning they look and function great on phones, tablets, and desktops. We also integrate key search engine optimization best practices from the start so your website is discoverable by the customers who need you most.

A website isn’t something you build once and forget. It needs to evolve, grow, and be maintained. Luckily, you’re never alone with Solutions by Design. We provide ongoing support, updates, security, and performance monitoring, so you can focus on running your business and not worrying about broken links or outdated content.

If the idea of building a website gives you chills, it’s time to call in the experts. Solutions by Design doesn’t just create beautiful websites, we build strategic, user-friendly platforms that drive results and reflect the professionalism of your business.

 

 

Unlock Your Website’s True Potential

Solutions by Design

In today’s digital-first world, having a beautiful, functional website is only half the battle. The other, often more challenging, half is getting people to actually visit it. If your website isn’t generating the traffic it deserves, you’re not alone. Many businesses pour time and resources into their websites but struggle to get them in front of the right audience. That’s where a marketing company like Solutions by Design steps in and makes all the difference.

Digital marketing is a complex, ever-changing landscape. From SEO and PPC to social media and content marketing, it takes a well-thought-out strategy to drive real, sustainable traffic to your website. Solutions by Design brings a team of experts who understand how to analyze your current situation, identify opportunities, and create tailored strategies that align with your goals. Our team doesn’t just throw tactics at the wall to see what sticks…we craft intentional campaigns based on data and industry insight.

Search Engine Optimization (SEO) That Works: Search engines are often the first place people go when they’re looking for products or services. If your website isn’t optimized for search, you're missing out on valuable organic traffic. The SEO Team at Solutions by Design specializes in strategies that help your website rank higher on Google and other search engines. This includes everything from keyword research and on-page optimization to technical audits and backlink strategies - all designed to boost visibility and bring more qualified leads to your site.

Content That Captivates and Converts: Traffic is only valuable if it leads to conversions. That means your content needs to engage, inform, and persuade. The Website Development Team at Solutions by Design creates content that resonates with your audience. Whether it’s blog posts, landing pages, social media graphics,or email campaigns, we know how to craft compelling messages that not only attract visitors but also guide them through your sales funnel.

Consistency and Timesaving: Marketing isn’t a one-and-done task. It requires ongoing effort and consistent optimization. For most business owners, finding the time and resources to stay on top of digital trends and execute daily marketing tasks is unrealistic. By partnering with Solutions by Design, you can focus on running your business while our team manages everything from content calendars and ad campaigns to website updates and analytics tracking.

One of the greatest advantages of working with Solutions by Design is accountability. We provide transparent reporting, so you always know what’s working, what’s not, and how your investment is performing. Our goal is to show measurable results like increased website traffic and better search rankings so you can clearly see the value we bring.

Your website has the potential to be your business’s most powerful marketing tool…but only if people can find it. Hiring a marketing company like Solutions by Design ensures your website not only looks great but also gets the attention it deserves. With a smart strategy, expert execution, and ongoing support, we help turn your website into a true traffic magnet.

 

Level Up Your Social Media Game In 5 Easy Steps

Solutions by Design

Social media has transformed the way businesses interact with customers, providing a powerful platform to build brand awareness, drive engagement, and increase sales. For many companies, an effective social media strategy is essential to long-term success. However, simply creating profiles on various platforms isn’t enough. To fully harness the potential of social media, it’s important to understand the ins and outs of how these platforms work, how to engage your audience, and how to align your strategy with your business goals.

Step 1. Choose the Right Platforms - One of the first steps in mastering social media for your business is selecting the right platforms. Not all social media networks are created equal, and the platforms you choose should align with your target audience and business objectives. Each platform serves a different purpose.

• Facebook: Great for community building, customer service, and targeted ads. It appeals to a broad audience and supports diverse content types such as videos, text, and images.
• Instagram: Perfect for visually driven businesses like fashion, lifestyle, or food. Instagram is great for high-quality imagery, short-form video content, and influencer marketing.
• LinkedIn: Ideal for B2B businesses, professional networking, and thought leadership. LinkedIn is where you share industry insights, company updates, and business opportunities.
• X/Twitter: Best for real-time updates, news, and concise content. Twitter is also a powerful platform for customer service and direct communication with your audience.
• TikTok: Popular among younger audiences, TikTok is best for short, engaging videos that can quickly go viral. It’s particularly effective for businesses looking to tap into Gen Z and millennial audiences.

Each platform caters to different demographics and content formats, so it’s important to tailor your approach based on your audience and business type.

Step 2. Develop a Content Strategy - A successful social media presence isn’t just about posting frequently, it’s about posting with purpose. To ensure you’re making the most of social media, you need a solid content strategy. Your strategy should include the following:

• Content Types: Social media supports various content formats, from blog posts and infographics to videos and polls. A mix of content types can help you engage different segments of your audience.
• Posting Frequency: Determine how often you should post on each platform. For example, Instagram might benefit from daily posts, while LinkedIn may only require a few updates per week.
• Tone and Style: Your brand’s voice should be consistent across platforms, but it can also adapt slightly to fit the unique culture of each network. LinkedIn might call for a more professional tone, while Instagram allows for a more casual, friendly voice.
• Engagement: Don’t just post and leave it at that…engage with your followers by replying to comments, liking their posts, and participating in conversations. Building relationships with your audience is key to growing your social media presence.

Step 3. Understand Social Media Algorithms - Most social media platforms use algorithms to determine what content gets seen by users. To ensure your posts reach your audience, it’s important to understand how these algorithms work. Generally, social media algorithms prioritize content that receives engagement (likes, comments, shares) and favors posts that keep users on the platform longer, such as video content.

To work with the algorithm, focus on creating engaging, high-quality content that resonates with your audience. Posting consistently and interacting with your followers will help increase visibility, as the platform will recognize that users find your content valuable.

Step 4. Social Media Advertising - Organic reach on social media is limited, and algorithms often favor paid content. Social media advertising allows businesses to reach highly specific audiences based on demographics, interests, and behaviors. Platforms like Facebook, Instagram, and LinkedIn offer robust advertising tools that can help you promote your products, drive traffic, and generate leads.

Start by setting a budget and determining the goal of your campaign, whether it’s brand awareness, lead generation, or direct sales. Use tools like Facebook Ads Manager or LinkedIn Campaign Manager to create targeted ads that align with your business goals and monitor the performance of your campaigns to optimize results.

Step 5. Measure Your Success - Tracking the performance of your social media efforts is crucial to understanding what works and what doesn’t. Most platforms provide built-in analytics tools that allow you to track key metrics such as:

• Engagement rates: Likes, shares, comments, and clicks.
• Reach and impressions: How many people saw your posts.
• Follower growth: The increase in your audience size over time.
• Conversions: Sales, sign-ups, or any other actions taken as a result of your posts.

By regularly reviewing these metrics, you can adjust your strategy to better meet your business goals and improve overall performance.

Mastering social media for your business takes time, strategy, and a deep understanding of how each platform works. By choosing the right platforms, developing a solid content strategy, understanding algorithms, leveraging paid advertising, and tracking your success, you can create a social media presence that drives real business results. Whether you're just starting or looking to take your social media game to the next level, focusing on these key elements will help you build a thriving online community and grow your business effectively.

If you need additional help or just want someone else to handle all of your social media needs…give Solutions by Design a call. Everything we do at Solutions by Design is custom designed and developed with your company in mind.

 

 

What Is Search Engine Optimization?

Solutions by Design

A well-structured Search Engine Optimization program serves as the compass guiding businesses through the vastness of the internet, ensuring visibility, credibility, and sustained digital success.

At the core of a compelling SEO program is the ability to boost visibility. When potential customers search for products or services relevant to your business, a robust SEO strategy ensures that your website appears prominently in search engine results. The coveted top positions on search engine results pages become the gateway to attracting organic traffic. A well-optimized website is more likely to capture the attention of users actively seeking information, products, or services related to your industry.

A strong SEO program empowers businesses to outshine competitors in search rankings, ensuring that your brand is front and center when users initiate relevant searches. Being visible establishes your brand as an industry authority and contributes to building a credible online presence.

While attracting a large volume of traffic is a goal, a good SEO program emphasizes the importance of driving targeted traffic. The strategy is designed to connect with users actively searching for the products or services you offer. By optimizing for relevant keywords and understanding user intent, your website becomes a destination for those genuinely interested in what your business provides. Quality traffic increases the likelihood of conversion, turning website visitors into customers or clients.

However, SEO isn't solely about pleasing search engines; it's about creating an optimal experience for users. A website that is well-optimized for search engines tends to be more user-friendly. Faster load times, clear navigation, and relevant content contribute to an enhanced user experience. User satisfaction is not only a ranking factor for search engines but also a critical component in building trust and encouraging repeat visits.

Higher search rankings signal credibility. Users often trust websites that appear at the top of search results, considering them more reliable and authoritative. A good SEO program contributes to the establishment of trust and credibility among your audience.

From boosting visibility and staying ahead of the competition to driving targeted traffic and enhancing user experience, each aspect of SEO contributes to the holistic growth of a business in the online realm. A robust SEO program is an indispensable tool for thriving in the competitive world of online visibility.

If your website is in need of a well-structured Search Engine Optimization Program, give Solutions by Design a call today. Our services are focused on best establishing your website structure and content so that you can meet your customers online at the right time, the right place, and in the right context. With several packages to choose from, we can ensure you’ll find a package that meets your specific needs within your specific budget.

 

The Crucial Role of Excellent Website Design

Solutions by Design

In the vast and competitive landscape of the internet, where attention spans are fleeting, the importance of excellent website design cannot be overstated. A website is often the first point of contact between a brand and its audience, and the design plays a pivotal role in capturing and retaining visitor attention.

Imagine walking into a store with disorganized shelves, dim lighting, and unclear signage. The chances are you wouldn't be enticed to explore further. Similarly, a website is the digital storefront of a brand, and first impressions matter. Excellent website design serves as a visual handshake, creating an immediate connection with visitors. The aesthetics and layout of a site contribute to the overall perception of a brand, influencing whether a visitor decides to stay and explore or navigate away.

Visually appealing design elements, such as a well-chosen color scheme, high-quality imagery, and a clean layout, convey professionalism and attention to detail. These factors not only attract visitors but also instill confidence and credibility, setting the stage for a positive user experience.

User experience is at the heart of excellent website design. It's not just about creating something beautiful…it's about crafting an intuitive and seamless journey for the visitor. Navigation should be straightforward, with clear calls-to-action guiding users on their digital exploration. An easy-to-use website enhances the overall user experience, making it more likely that visitors will engage with the content and offerings.

Well-designed websites prioritize logical information flow, ensuring that visitors can effortlessly find what they're looking for. Whether it's a product, service information, or engaging content, a well-organized website keeps visitors engaged and encourages them to delve deeper.

The digital landscape has evolved, with a significant portion of internet traffic originating from mobile devices. Excellent website design is synonymous with mobile responsiveness. A website that looks stunning on a desktop but becomes cumbersome on a smartphone is likely to lose a substantial portion of its audience.

Mobile-friendly design ensures that visitors have a consistent and enjoyable experience across devices. This adaptability not only caters to the preferences of diverse users but also positively impacts search engine rankings, as search engines increasingly prioritize mobile-friendly websites.

Loading speed can make or break a visitor's experience. Excellent website design includes optimization for speed, preventing potential visitors from bouncing away due to slow-loading pages. Users expect websites to load quickly, and a delay of even a few seconds can lead to frustration and abandonment.

A fast-loading website not only contributes to a positive user experience but also has implications for search engine optimization. Search engines factor loading speed into their algorithms, making it a crucial component for achieving higher rankings in search results.

Trust is the foundation of any successful relationship, and the digital realm is no exception. Excellent website design builds trust and credibility by presenting a professional and reliable image. Visitors are more likely to engage with a website that looks trustworthy and reflects the authenticity of the brand. A polished and well-designed website communicates that the brand cares about its online presence and is invested in delivering a quality experience to its audience.

An excellent website design goes beyond attracting visitors; it encourages them to linger. Engaging visuals, interactive elements, and well-crafted content create a digital oasis that visitors want to explore. Whether through captivating imagery, informative videos, or thoughtfully designed interactive features, a well-designed website entices users to spend more time exploring its offerings. And the longer visitors stay, the more opportunities there are to convey a brand's message, showcase products or services, and establish a meaningful connection. A website that captures and holds attention has a higher likelihood of converting visitors into customers or advocates for the brand.

As we navigate the ever-evolving digital landscape, brands need to recognize the pivotal role that  design has in shaping the online experience. By prioritizing excellent website design, businesses can create a digital presence that not only attracts visitors but keeps them coming back for more. 

 

The Importance of a Responsive Website

Solutions by Design

Your website is often the first point of contact with potential customers. A responsive website creates a positive and professional first impression. Outdated designs, slow loading times, and non-responsive layouts can turn visitors away. Conversely, a modern and user-friendly website conveys your commitment to staying relevant and meeting customer needs. By making a strong initial impact, you increase the chances of visitors staying longer, exploring your offerings, and ultimately converting into customers.

A responsive website prioritizes user experience. Responsive design ensures that your website adapts seamlessly to different devices and screen sizes, providing a consistent and optimal browsing experience for users. This adaptability enhances usability, readability, and navigation, regardless of whether visitors are accessing your website from a desktop computer, smartphone, or tablet. With a user-friendly interface, intuitive navigation, and fast-loading pages, you create a positive experience that keeps visitors engaged. Not only that…when visitors encounter a well-maintained and trustworthy website, they are more likely to perceive your business as credible and reliable, fostering a positive impression and strengthening trust in your business.

Did you know that a responsive website with updated content, design, and technical aspects contributes to improved search engine rankings?

Search engines favor websites that provide a positive user experience, including fast-loading pages, mobile-friendliness, and fresh, relevant content. Regularly updating your website with new content, optimizing meta tags, and implementing SEO best practices can enhance your visibility in search engine results, driving more organic traffic to your site, allowing you to outrank competitors.

At Solutions by Design, our goal is to create excellent responsive websites that are unique and functional. Our custom websites are developed in-house and without the use of templates, therefore it is easy and efficient to complete all the phases on time and within budget. Our system of personal communication and your understanding of the development process help to avoid costly mistakes and ensure your website will be developed in the most efficient way possible.

When combined with our outstanding Search Engine Optimization and Social Media Packages, your website is sure to gain more visibility and set your business apart from your competitors.

Increase Your Website Traffic with Backlinks

Solutions by Design

According to the Solutions by Design SEO Manager… “All websites will see an increase in traffic by having links to their website on other reputable websites. These links not only increase traffic, but they show Google that your website is more relevant than your competitors website.”

Google views external links as votes of popularity for a website and there is a strong correlation between websites with a lot of quality backlinks and that website’s higher rankings. But keep in mind…having a lot of backlinks from spammy, low-quality websites is not as impactful as having a few backlinks from authoritative websites that are relevant to your business.

OK…so what are backlinks? Backlinks are links on one website that point to another website. They are also known as inbound or external links. Visually, the link could be placed in a line of text, on an image, or as a button. As long as the source is a different website, all of these connections count as backlinks. In SEO, backlinks are one of the most important ranking factors for every major search engine out there.

Backlinks can:

• Improve rankings
• Boost your credibility
• Send referral traffic to your website

Backlinks also help Google find your content more easily. When Google follows a backlink to a new page, it crawls the page to discover all the links on it. This means Google can follow a backlink to your website and continue to follow internal links to new pages within your website. Google crawls your site, then indexes those pages. Which makes your website pages more likely to appear in search results.

Not all backlinks are created equal. Quality matters just as much as quantity when it comes to backlinks. You'll want backlinks that come from websites that are:

1. Authoritative - The website has an authoritative backlink profile, generates a lot of traffic, and ranks high on major search engines.  
2. Relevant - The website shares a similar topic or niche.
3. Unique – The website refers to your website and not your competitors.

Solutions by Design offers various SEO and Social Media packages to help your website rank high and attract new customers. We monitor backlinks through a backlink audit to ensure Google and other search engines are ranking your website correctly and efficiently. Learn more about our SEO services and contact us with questions.

 

Are You Creating Engaging Content?

Solutions by Design

Social media engagement is an important metric to consider when building your brand. While it is important to increase the size of your audience, it is just as (if not more) important to increase your engagement. When you engage with your audience on social media you can turn some of your followers from fans into clients. The time you devote to building relationships through social media engagement can lead to an increase in client loyalty and higher positive reviews. Social media engagement is not just about looking popular…it’s about making meaningful connections with current and future clients, which will boost your brand online.

First off…what is social media engagement?

“Social media engagement is an umbrella term for actions that reflect and measure how much your audience interacts with your content.Social media engagement can include likes, comments, and shares, but varies by platform.”

Activity and engagement are crucial when trying to build a positive brand experience. Social media engagement is measured by a range of metrics that could include the following:

• Shares 
• Comments 
• Likes 
• Follows 
• Mentions 
• Click-throughs

When potential clients engage with your posts, you’re presented with an opportunity to get to know those clients and build relationships with them. By helping your clients when they’re in need, offers a one-of-a-kind customer experience that they may not get from your competitors.

OK…great. But how can you increase your engagement?

1. Share Engaging Content - Creating unique and relevant social media content is great for attracting new followers and it also keeps existing followers engaged. When creating content for your social media channels, follow the 80/20 rule where 80% of your social media posts either educate, entertain,or help followers solve a problem, while the remaining 20% directly promotes your business. This will help you focus on creating quality content your clients like. Keep in mind…if you’re just talking about how great your brand is, or what you have for sale, it’s going to be harder for your clients to connect and stay engaged.

2. Run Social Media Contests - Hosting a social media contest or giveaway will get people talking and interacting! Social media contests should be designed to entice your audience with a prize and push them to engage with your content by following, liking, sharing, or commenting.

3. Ask questions - When you post questions as content, you can get your audience to engage more with your business. Asking questions is one of the best social media engagement strategies for getting people to participate. Try encouraging your audience to post photos of your products or results from your services. Invite them to tag your business in the picture. When you find their posts, ask permission to post them on your social profile, and once granted, schedule the content to post on your page. User-generated content is a great way to improve social media engagement, which can lead to word-of-mouth recommendations.

That said…social media is a full time Job.

To make Social Media work for you, it’s not enough to create engagement…but to stay engaged.

If your Social Media engagement is slipping, it might have something to do with your post frequency. Potential clients use social media at all different times of the day. Some are online throughout the day, while others may only check it in the early morning or evening. If you’re business is randomly publishing a few posts each day, there’s a good chance some of your audience will miss them. By the time consumers check their feed, your content could be buried.

Did you know…

• As of 2022, there are 4.9 billion active internet users worldwide.

• There are roughly 500,000 new internet users every single day.

• There are 4.74 billion social media users around the world in October 2022, equating to 59.3 percent of the total global population.
  

• 80% of consumers making buying decisions based on a friend's social media post. 

If you need help or ideas on how to create more engagement with your social media posts, contact Solutions by Design. Our team has the experience, along with proper knowledge and planning to assess the effectiveness and the impact of your Social Media Marketing.

Our New Website

Solutions By Design

Solutions By Design has launched a new website!  

 

Our own work is always put on the back burner as we are always so busy. We finally had to stop and put it in the schedule and get it done.  

 

Trying to figure out how to best present our service offering considering the wide variety of services that we offer in so many varied markets made this quite a challenge.  

 

We decided to tackle this in the form of services and not markets and then to focus on case studies for each.  We felt this would provide our visitors the best perspective of who we are and what we do. We hope you agree.  

 

Visit our new website at www.solutionsbydesign.com

www.solutionsbydesign.com

It all began with designers 35 years ago when Solutions by Design provided design services to agricultural clients to help market their packaged products such as apples, cherries and oranges. Located in the largest agricultural county in the country, this was our beginning.

We produced some of the most beautiful commodity and consumer programs in the industry. Branding, collateral programs and packaging, soon expanded into the digital world and here we are today.

Take a look at the foundational skills that allow us to create amazing digital communication experiences.

 

The Importance of an SSL Certificate on your Website

Solutions By Design

How we access information has changed significantly in the past few years alone. From websites to mobile phones, the amount of information we can consume is endless, all accessible right in our pockets. Internet privacy has been at the forefront of nationwide discussions for quite some time. With the potential of having thousands of users visit your website, you want to ensure your users are safe and deem your website as a trustworthy source. This is where an SSL Certificate comes in. Online security is an important factor in how we use and experience the internet.

What is an SSL Certificate? An SSL Certificate stands for Secure Sockets Layer. Its purpose is, “[having] an SSL ensures that the sensitive data of your website's visitors will be transferred over a secure network.” according to Forbes. All the information users put in your website will remain secure. Implementing an SSL Certificate on your website is an easy process that Solutions by Design can help you with.

Do I Need an SSL Certificate? The short answer is Yes! SSL Certificates tell Google (and other search engines) your site is secure. It increases your website’s security. If your website accepts payment information, has login details, sign up forms or a place where users input their personal information, an SSL certificate protects your visitor's data and personal information.

Having an SSL Certificate authenticates your website and tells your visitors your website is trustworthy. Not having an SSL Certificate will show up like this to your website visitors. “Your website will be displayed with a security padlock in the address bar of the browser. This will indicate that the connection is secure and will show your website’s visitors that you take their privacy seriously. If your website doesn’t have a certificate, some browsers may label it as “unsafe,” according to Forbes.

Another benefit to having an SSL certificate is an increase in rankings for your SEO campaigns. Google and other search engines recognize the secure website and prioritize it over websites that do not have an SSL certificate.

If Solutions by Design hosts your website, we can help set up your SSL certificate on your website to keep your website visitor's information safe.

Google decided in 2018 to make websites have an SSL certificate, making it mandatory in 2018. According to Google, “Beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as “not secure”. This is an effort to make the internet safe and keep user's personal data safe. Google will flag websites that do not have an SSL certificate and will let users now their website is marked as unsafe. Here is what it may look like, depending on what type of internet browser you are using.

It’s 2021 and the way we access information, shop, set up appointments and ask for information is through websites. Your users personal data should be secure. Contact Solutions by Design for more information on SSL certificates or if you need one set up.