Monday, June 22, 2020

Why You Shouldn’t DIY your Website

Solutions By Design

Everything in 2020 is digitally-driven and branded. From food to transportation to connecting with friends, everything is within the reach of our pockets and instantly recognizable through branding. Websites are the extension to what we offer, whether it is a service, e-commerce or a small business, professionally designed websites are a standard in any industry.

Website aesthetics, branding, functionality, and the user's experience all contribute towards how your website is received. On the customer service end, a website can be the deciding factor whether a potential visitor turns into a customer. On the technical side, a poorly designed website can rank well below search engines, making it difficult for people to find your website in the first place. While there a different website design and hosting services, to fully obtain your website’s potential, here are reasons why you shouldn’t do your own website.
  • Branding: If you have a brand identity, it is important that it becomes part of your website as well. Your website is an extension of your business. DIY your own website can cause a mismatch on your digital brand and cause inconsistencies in your website. Design consistency matters more than most people give credit. We offer a unique combination of design, marketing, programming, SEO, social media, and clinical knowledge necessary to create effective and functional websites.
  • No Cookie Cutter Templates: One thing all website hostings and building software services offer is the same types of templates across the board. Your website will likely have the same design and navigation as your competitor. Our services offer custom website development. No templates and no "canned" content. If you are DIY-ing your own website, you run into the challenge of overly complex templates that have unnecessary content and navigation and the same cookie-cutter design as your competitor. All this contributes towards unnecessary functionalities, empty pages and a slow loading time which can all cause a negative search engine optimization and most importantly, a negative user experience. Our clients choose us for the creation of their custom website after evaluating their other options and realizing that we are one of the few firms that truly offer a unique combination of design, marketing, programming, search engine optimization, and social media services necessary to create effective and leading-edge websites.
  • Responsive and Mobile Friendly: Millennials and Gen Z’ers are now becoming the top consumers, all discovering and purchasing products from their phones. It is essential to meet the customer where they’re at, and with multiple pieces of technology such as tablets, phones, laptops, and wearable technology, your website and content should function across all platforms, different browsers and screen sizes. A responsive website looks good no matter whether you're looking at it on a phone, tablet, or desktop. Responsive sites have quickly become the single, most important external marketing tool available for your business. It is all about online communications that translate well across numerous platforms. If you DIY your website, you could miss a thorough quality assurance across all the multiple different browsers,  devices, and screen sizes, to ensure all content is being served no matter where a customer may discover your website.
  • Easy Maintenance Your website is up and running, your business is growing, so what’s next? While you are busy running your day to day life, choosing Solutions by Design to manage your website will help keep your site up to date with the latest search engine optimization updates and be an extension of your marketing team.
While a DIY project is great for home improvements and renovations, when it comes to technology and websites, with the ever-changing technology, it is important to leave it to marketing experts.