Capturing the Moment with Bailey Orthodontics

As an orthodontist smiles walk in and out of your office daily. But have you keyed in on capturing those moments? Dr. Spencer Bailey of Bailey Orthodontics has done just that with our Social Media Program.

 



Just a few months ago Dr. Bailey and his staff decided to join the Instagram craze and have been seeing great success. Instagram is a photo sharing application used to capture moments and post them for followers to view, like, comment and share. Dr. Bailey and his have staff have been consistent in posting photos weekly from first day in Braces to debands and even special office moments.

“When a patient is either getting their braces on or off that day, we ask their parents if we can take a photo and post it to Instagram. We also ask if we can tag them and get their account if they have one,” said Bailey Orthodontics Treatment Coordinator Jessica Van Loo.

In a busy office like Bailey Orthodontics taking and posting photos can seem like a hassle, but the staff has made has made the process convenient for everyone.

“We use an iPod in the clinic to play music and use it also to take/post the pictures. It makes it easy to have a designated device already back there”

Patients and parents alike are enjoying having Instagram as a part of their visit. Instagram also serves as a platform where patients can connect to faces and scenes in the office that they recognize keep them connected with Dr. Bailey outside the office.

Creating Content Across the Board

Not only do these photos display on your Instagram profile, but photo can be shared across multiple platforms.  Once the photo is posted on Instagram you have the ability to share to other social media accounts including Facebook, Twitter, Tumblr and Flickr. Also you can send photos out via email.

Once the photo is posted on Instagram Dr. Bailey can then share photos tohis practice Facebook page and Twitter account. So with one photo Dr. Bailey has created pieces of valuable content for all his social media channels.

 

[caption id="attachment_784" align="aligncenter" width="555"] Photo shared to Facebook from Bailey Orthodontics Instagram page[/caption]

“It’s a great way to connect to our patients, we can show our fun side without cluttering up our Facebook feed, and it is free advertising.”

The Importance of Visual Content

The best material to use on Social Media is visual content. Visual content includes real photos, graphic design art and videos. On Social Media where the goal is to get out content that is concise in real-time, visual content is perfect. It is reported that post with visuals receive 94% more page visits and engagement than those without on Facebook. You can tell people about what you do all, but actually being able to see it makes more of an impact.

Our Social Media and SEO Program

Bailey Orthodontics is one of our top Social Media clients. We have worked with Bailey Orthodontics to help increase online engagement, increase social reach and create engaging content. We provide Social Media and SEO service to help build and maintain online presence. Our Social Media Program includes content creation and management for social networks such as Facebook, Twitter and Instagram. Our SEO (Search Engine Optimization) services are focused on best establishing your website structure, content and set-up, as well as best positioning your website within the online ecosystem, so that you can meet your customers online, at the right time, the right place and in the right context.

If you have any questions on how we can help you capitalize on online marketing and social media please contact us TODAY!

Practice Profile: Lenz Orthodontics

For many years Solutions by Design has held a tight relationship with Lenz Orthodontics, from logo development to website design. Recently, Lenz Orthodontics called on us to help build their online presence. Lenz Orthodontics came to Solutions by Design with the goal improving SEO rankings and increasing Social Media engagement. In less than a year, Solutions by Design achieved a successful and effective program for Lenz Orthodontics..exceeding their goals and expectations.

Lenz Orthodontics is the thriving practice of Dr. Mark D. Lenz located in Racine and Waterford, Wisconsin. For over 30 years Dr. Lenz has been able to deliver quality orthodontics service to all of his patients, but found trouble relaying that message to his online audience. With Social Media playing such a big role in building and sustaining customer relationships it was important to Lenz Orthodontics to establish a successful Social Media program. Before choosing Solutions by Design to handle Social Media there were problems with posting on a consistent basis, monitoring accounts and overall lack of Social Media expertise within their staff. However, once Lenz decided to partner with SBD things quickly changed. With our Social Media/SEO efforts Lenz Orthodontics has seen an increase in keyword ranking in popular search engines (Google, Bing and Yahoo) and an increase in website traffic. Furthermore, their Social Media accounts are now active and being updated on a consistent basis with fun and informative content.

“Since Solutions by Design started managing our Social Media program our presence is lively and well engaged! To be successful on Social Media you have to be consistent with both fun and educational posts, Solutions by Design has helped us achieve Social Media success,” – Dr. Mark Lenz of Lenz Orthodontics

“We started working with Bill Poss at Solutions By design many years ago - Bill developed our logo and our very first website! So, our online presence started with Solutions by Design,” said Dr. Lenz. “We tried a few other companies over the years, but have come full-circle and are thrilled to be home again at Solutions by Design. “



Challenge: Having a social media campaign that ran consistently with management by someone with social media expertise.

Solution: We implemented a Social Media campaign that consists of scheduled weekly postings, patient engagement postings through contest, blog posts and the introduction of new social media platforms.

SEO Highlights
• In the first 60 days of being an SEO client, Lenz Orthodontics keyword rankings jumped more than 25%.
• All of their keywords have been in the top position on Google for the past four months.
• Their average monthly website traffic has increased more than 75% after becoming an SEM/SEO client.

Social Media Highlights
• 200+ increase in Facebook page Likes
• Contests such as the holiday themed “Elfie Selfie Contest” have received rave reviews from patients
• 50% increase in online engagement over
• 53 blog post have generated 1834 page views (blog link)
• 10,793 Google+ views

“Mark Lenz Orthodontics achieved remarkable success with their online marketing efforts through a solid combination of SEO and social media,” Social Marketing Director Dan Tiffin said. “Their success shows that SEO alone is not enough anymore. A business must utilize all methods available, especially social media, to market successfully online.”

Need help with your Social Media ?Contact us today for more information regarding our SEM/SEO program.