Twitter is a public forum where users are reading, writing and sharing messages in real-time. Messages are sent out instantly creating a great source for conversation. Your messages are called tweets. Tweets are limited to 140 characters, but with you may even send via and pictures. User are also able to share tweets from other by “retweeting”, making connecting world-wide easier than ever. By 2010 Twitter had become a phenomenon garnering national attention as it became a platform for news and pop culture. For businesses Twitter opens up a word of opportunity to sale, network, and connect with customers.
Social media allows you to connect directly with your audience, but Twitter takes it beyond your customers and connects you to your industry. With the use of the hashtag system, (First utilized by Twitter and now used across social media platforms), you can easily interact with build relationship with those who may share interest in what your business offers.
Some may feel as though for their business just having a Facebook is enough, but you must analyze you audience to know what is right for you. Do you clients use Twitter? Does your staff use Twitter? Those are questions that must be asked in order to truly determine whether your business needs a Twitter account. There are many benefits to creating a page if you have the right audience.
Some benefits include:
- Real-time communication with customers
- Boost SEO
- Being able to monitor real-time conversations about your brand
- Being able to extend customer service
- Run deals and promotions
- Network with other businesses
- Keep up to date with social media trends
Feeling like your business can benefit from the joining the “Twitterverse” but aren’t sure how to get started? Give us a call and we assist you with all your Twitter needs.
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