The Annual British Orthodontic Conference was held in Edinburgh Scotland this past week. Andrew Price, Ormco UK National Manager extended an invitation for SBD to participate in the conference as their guest. Our primary focus was on ScreenPlay and Montage. There was a keen interest in both products and I think the market was very impressed overall with the concept of having the ability to preset clinical cases to patients at the initial exam with brilliant 3D graphics.
Special thanks to the ladies of Leamington Spa Orthodontic Centre for their input and participation. Leamington Spa Orthodontic Centre one of very first ScreenPlay users in the UK. They volunteered earlier this year to test drive ScreenPlay and provide feedback on the market fit. Bill Poss provided a training session for both Isobel and Susan as they gear up for their first ScreenPlay Case Presentation.
With the majority of the market seems to be Ortho Trac users, the ScreenPlay/ OrthoTrac integration will provide a great fit as we develop this market.
We are excited about our future in the UK for not only our ScreenPlay and Montage products, but also in the web development and SEO areas.
We fully plan on attending the 2015 World Federation Meeting in London!
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