Thursday, September 4, 2014

How the Design of Your Website is Effecting Your SEO

There are many different factors that effect the efficiency of your SEO, but did you know the design of your website is one of those factors.

The best design for your website that is recommended by google and SEO professionals is a responsive website design. This design helps with website optimization. In a competitive market SEO is the only way for your site to gain a high position on search engines like Google, Bing and Yahoo. When you think about SEO and what matters for SEO the first things that are taught of are keywords and links. However, having an optimally designed website is also a crucial factor.

Responsive web design is a way of making a single website that works effectively on desktop browsers and the variety of mobile devices on the market. Responsive design gives the best quality browsing experience - whether on a smartphone, tablet, netbook or e-reader, and regardless of the operating system. Responsive websites re-organize themselves automatically according to the device viewing them, so that the same website provides a great experience everywhere. Desktops get a full-blown interface with videos, large images and animations. Smartphones get a simplified website that runs fast without the bells and whistles, while tablets and iPads get something in between.

In the past two years the amount of mobile users have increased drastically, changing the metrics of SEO. Due to the fact that responsive websites allow your site to become mobile user-friendly, it allows for your site to be accessible. This is a major factor when it comes to ranking. Without a responsive website design you will have to maintain different sites for desktop and mobile viewing. Having multiple sites confuses not only users but also search engine algorithms, which determine your site's search engine positioning.

The majority of websites developed by us here at Solutions by Design are responsive. By having a responsive website there are benefits for you and those who visit your site.

Benefits include:

  • Pages loading quicker

  • Site becomes more user-friendly

  • Site converts leads for better ROI

  • Increased site traffic

  • Better SEO report results


If you want to learn more about SEO and our responsive website services contact us for more information.

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