Social media is changing the way we view content, the way we check our phones and the way we view businesses. With social media algorithms constantly changing day to day, your content can find it tough to stand out from other content on search engines or social media platforms.
A lot of businesses/practices rely on organic reach on social media. Organic reach is how your social media posts perform without money behind them. Social media algorithms are always changing, with its most recent trend, organic reach is declining with social platforms such as Facebook, Twitter and Instagram favoring advertising and posts with a budget behind it.
Early last year, Facebook Founder Mark Zuckerberg announced a change in how Facebook displays one's feed. “You’ll see less public content like posts from businesses, brands, and media,” Mark Zuckerberg said at the start of 2018. “And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.”
This could mean that your posts may not be reaching as many people as before. However, there are ways you can ensure your target audience is being reached and that your content is being displayed and given preference. Here are 5 ways to increase your organic reach on Facebook, Twitter or Instagram.
1. Publish Quality Content
It is no use to constantly publish content if there is no strategy behind your posts. It is also hurting your rankings if you are publishing too many posts at one time. Ensure your work is quality content that your audience will want to engage with - news links, photos, videos or questions. The more your audience engages with your social media, the more it gets pushed at the top.
2. Create Unique Content:
Don’t just repost to every platform - instead, take the time to ensure your content is posted and captions are written specifically for each appropriate platform. Tailor each social media post to each platform.
3. Share Content:
Sharing content from others in your community or industry, will not only give you additional social media content but help increase your organic reach on social media. Whether it is a retweet, a user-generated post on Instagram or sharing blogs and articles, sharing content is beneficial for both you and your audience.
4. Know the Algorithms
Social media algorithms are what determines how and when content is displayed to you, and it is constantly changing. Each platform has its own social media algorithm. At Solutions By Design, our social media marketing services, keep track of social algorithms so you don’t have to, ensuring you are always ahead of the changes in digital marketing and social media.
5. Instagram Stories
Instagram Stories are becoming a big component of Instagram and can help businesses of any type grow their following and reach more people organically. If you are not using Instagram Stories, you are missing a big marketing opportunity. Launched in 2017, Instagram Stories allows you to tag locations, tag other users and use hashtags - all which make your story and profile discoverable by other methods.
Want to know how Solutions by Design can grow and impact your social media strategy? Solutions By Design can help you make professional and intelligent decisions that will be advantageous in setting the fate of your overall digital marketing efforts. Give us a call at 800-888-4084.
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