4 Things Your Website Needs to Have

It's 2019 and people are searching for your business - through social media, Google and most importantly, the are landing on your website. Technology is ever-changing and if you have not updated your website in a few years, your business may be due for a digital redesign. You update your phone every few years, your website should also be updated.

Solutions by Design creates custom websites that are unique to each person. There are no templates we follow, which allows us to pay attention to every detail ensuring your website fits your needs and brand. We offer a unique combination of design, marketing, programming, SEO, social media, and clinical knowledge necessary to create an effective and functional website.

Here are 4 things your website needs to have to be effective.

1. Contact Information 

This might seem like a no brainer. Of course, your contact information should be included on your website. However, one misstep we often see on a website is, users, having to search for contact information. Your contact email, phone numbers, business hours and address should be included in your footer at every single page, or at the top right-hand corner. 

2. Blog

If you are not constantly updating your website, search engines such as Google, may not know if your website is active. A blog is a must for websites because it tells search engines your website is active and constantly being updated. This helps with organic SEO efforts as well. A blog is also great for showcasing your latest business news, behind the scenes, employee culture and anything related to your business.

3. SEO Strategy 

Customers can easily find your website if they know who you are. If people are searching “your company’s name” on Google - of course they will find you and your related content. The strategy behind SEO is optimizing your custom website to focus on keywords that are related to your services, that customers who may not know your business are searching for. For example, Solutions by Design wants to be found on Google and other search engines for “social media marketing fresno” rather than “Solutions by Design.” An effective SEO strategy goes much more in-depth on keywords, content for SEO, meta tags and descriptions and much more.

4. Responsive Design 

Solutions by Design builds custom websites that are uniquely yours. Responsive web design (RWD) is a design technique that adjusts a website to fit a wide variety of devices. A responsive website looks good no matter whether you're looking at it on a phone, tablet, or desktop. Your website must adjust to fit any device your customers may be on. Responsive sites have quickly become the single, most important external marketing tool available for your business. It is all about online communications that translate well across numerous platforms.

Your website is an existential part of your business. Our clients choose us for the creation of their custom website after evaluating their other options and realizing that we are one of few firms that truly offer a unique combination of design, marketing, programming, search engine optimization, and social media services necessary to create effective and leading-edge websites.