4 Instagram Tips for Orthodontists

To stand above the crowded noise of social media, you must have excellent content! Canned posts, status updates with no images, posting at random times are a big red flag that will get your content pushed behind, lost where few people will see it. Instagram now has more than 1 billion users. With more than 1 billion users on the popular social media platform, your target audience is most likely on the photo-sharing app. With filters, selfies and sponsored posts, you have to ask yourself, “is your orthodontic practice on Instagram?” If you are on Instagram, great! But are you utilizing the platform efficiently? 

Here are 4 Instagram tips to help you stand above your competitors in 2019!

1. Real Photos! 

As a practice, you are interacting with your patients every day and providing a wonderful service people prioritize and spend money on. If you are not capturing photos with your patients before, during and after treatment, then you are missing out on a big marketing opportunity. You should prioritize and take the time to take photos with your patients because it would create content for your website, social media, search engines and for people to see the amazing work you do. 

2. User-Generated Content (UGC)

User-generated content is content that your patients share on their social media accounts. By simply posting their smile (and if they are satisfied a great review) they expand into their network and community. You benefit from this by getting a solid reference from your patient and of course content that you can repost and share on social media. Be sure to encourage UGC by telling your patients to tag you in their social media posts. 

3. Instagram Stories 

Launched in 2016, Instagram Stories quickly became a staple component on Instagram. If you are not using Instagram Stories, then you are missing out on an important marketing opportunity on Instagram. Instagram Stories are another great way to showcase information and reach a new network of an audience who may not be following you. You can do this by using hashtags and tag locations on the Stories. It is also a great way to showcase fun, behind the scenes of your business. 

4. Story Highlights

Story highlights was a feature launched in 2017! You now are utilizing Instagram Stories, fantastic! Now curate your stories and save them on your profile. This allows your stories to be saved and archived on your profile. A great way to utilize this as a practice is to put patient reviews, a smile gallery and an "About Us" - this way users searching for an orthodontist, will not miss all the information from you. 

Solutions By Design can help you make professional and intelligent decisions that will be advantageous in setting the fate of your overall digital marketing efforts. Never miss a fun holiday, by downloading our yearly calendar of fun holidays here.