For those who are thinking that Google’s focus on promoting mobile-friendly sites has reached its plateau, you will be interested to know that this is just the beginning.
Although Google recently announced that their mobile algorithm update is now fully rolled out worldwide, they seem to be indicating that other factors surrounding mobile search are being considered.
They have begun testing “slow to load” warning labels in mobile search results, so even if you have a mobile-friendly site it won’t necessarily help in your rankings if it takes too long to load. And with Google’s recent announcement that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan,” there will definitely be more mobile ranking factors that come into play.
So what has the impact of Mobilegeddon been so far? Enterprise SEO tool BrightEdge tracked 20,000 non-mobile friendly URLs and two weeks later found about 17% of those pages were no longer seen on the first page of search results. That number seems low, but that’s only two weeks later and the algorithm update hadn’t fully propagated worldwide.
Our own statistics have shown moderate declines in the last two months across non-mobile friendly sites, with more than a few major impacts on rankings. These declines seem to be building each week and will only get worse over time.
Google seems to be nowhere near letting up on their mobile search emphasis, and now that they have confirmed that the majority of searches take place on mobile devices, there’s no excuse now to put off making your site mobile-friendly.
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