SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. Search engine optimization is something that is always changing with updates by search engines and should be worked on and monitored.
Google is the king of search engines. “Google has dominated the search engine market, maintaining an 88.47 percent market share as of April 2019.” 3.5 billion Google searches are made every day and the number only seems to be increasing every year. Google releases a few core updates to its algorithm, which impacts the way websites are ranked and how the search engine works.
“What is a Google core update? A Google core update is when Google adjusts its core search ranking algorithm with the goal of returning more relevant and useful search results to the searcher.” According to Google, “Each day, Google usually releases one or more changes designed to improve our search results. Most aren’t noticeable but help us incrementally continue to improve.”
Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the September 2019 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog for more about that: https://t.co/e5ZQUAlt0G— Google SearchLiaison (@searchliaison) September 24, 2019
With each update Solutions by Design analyzes what impacts this has on each client. Google’s core updates come a few a year, however, the impacts can lead to a decline in rankings, a spike for others, emphasizes backlinks or content, while some updates don’t impact others at all.
What is in this update?
A Change in Rankings:
With any update, search results change for each website. The website may see a spike in ranking higher for their keywords, while others see a drop in their ranking positions. Updates also impact click-through rates, which lead to a decline in website traffic.
In 2018 alone, Google made over 3,200 changes to its algorithms. However, core updates affecting search algorithm changes happen only a few times a year, with Google announcing the update and what it means for websites.
This September update affected the health and finance industry more than any other website. “Whenever Google updates its search ranking algorithms it means that your site can do better or worse in the search results.” Understanding when Google does these core updates allows us to understand when something has changed on websites such as traffic and where we can improve upon for better rankings. Always optimizing SEO is essential, especially as Google changes its algorithm.
What Can We Do?
As an SEO company, Solutions by Design is always tracking changes in SEO and how to get our clients to rank as high as possible organically. If SEO rankings have been impacted, it does not mean that your website has been punished in any way possible by Google. According to Google, “There’s nothing wrong with pages that may perform less well in a core update. They haven’t violated our webmaster guidelines nor been subjected to a manual or algorithmic action. In fact, there’s nothing in a core update that targets specific pages or sites. Instead, the changes are about improving how our systems assess content overall.”
Google reminds us of what is rewarded and the best way to ensure search engine optimization is at its best for all websites. Focusing on content and websites that offer great quality content is what is rewarded in search engines. Here are recommendations on what to ask when creating content for your website, straight from the search engine source itself, Google.
Content and Quality:
- Does the content provide original information, reporting, research or analysis?
- Does the headline and/or page title provide a descriptive, helpful summary of the content?
- Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
- Would you expect to see this content in or referenced by a printed magazine, encyclopedia or book?
- Was the content produced well, or does it appear sloppy or hastily produced?
- Does the content have an excessive amount of ads that distract from or interfere with the main content?
- Does content display well for mobile devices when viewed on them?
- Is the website source trustworthy?
- Is this content written by an expert or enthusiast who demonstrably knows the topic well?
- Is the content free from easily-verified factual errors?
- Does the content seem to be serving the genuine interests of visitors to the site or does it seem to exist solely by someone attempting to guess what might rank well in search engines?
Sources: https://webmasters.googleblog.com/2019/08/core-updates.html
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