Social media is constantly changing. New platforms emerge, new algorithms throw away what once worked and new updates change the way we can create engaging content. With all these changes happening in real-time, you may have missed these four essential updates for Instagram.
There are more than 1 billion monthly active users of Instagram worldwide and that number is only growing as more people are using to share and interact with the businesses and brands they love. 90% of brands use social media to increase brand awareness and reach a potential audience through a strategic approach and curated unique content.
1. Eliminating the “Following" Tab
The ‘Following’ tab is being removed from Instagram. The ‘Following’ tab was a feature on the popular app within the ‘Activity’ tab, which would let users see how people they’re following were engaging on Instagram. All activity from people you’re following could be found in that ‘Following’ tab. “The ‘Following’ tab listed which posts and comments were recently liked by people you’re following.”
2. Dark Mode for Instagram
What is ‘dark mode’? Dark mode makes your screen, apps and whole appearance choose a dark system. According to Apple, “In iOS 13.0 and later, people can choose to adopt a dark system-wide appearance called Dark Mode. In Dark Mode, the system uses a darker color palette for all screens, views, menus, and controls, and it uses more vibrancy to make foreground content stand out against the darker backgrounds.”
Anyone on iOS 13 or Android 10 is able to choose ‘dark mode’ on your phone and Instagram.
3. New App: Threads
Instagram released its newest standalone messaging app called ‘Threads.’ Similar to Facebook Messenger. According to Instagram's announcement, “a new camera-first messaging app that helps you stay connected to your close friends.”
In ‘Threads,” you can only message your close friends from a list made by you on Instagram. You are able to share videos, messages, photos and Instagram Stories from your ‘Close Friends’ list.
Instagram announced, “for your smaller circle of friends, we saw the need to stay connected throughout the day, so you can communicate what you’re doing and how you’re feeling through photos and videos. That’s why we built Threads, a new way to message with close friends in a dedicated, private space.”
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| Threads: Instagram |
4. Product Launch Stickers
500 million people use Instagram stories daily. As social media introduce more features within their platforms, there will be more ways for businesses to connect with their followers. Instagram specifically, is testing reminder notifications for product launches.
“Today we’re testing a new way to set reminders about upcoming product launches so people can buy your products the moment they’re available, right on Instagram. From checkout to shopping from creators, this is part of our ongoing investment to make it easier for people to shop.”
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These reminders will help connect even further with your followers and reach potential customers. Four big updates to one social media platform are huge! Capitalize on online marketing and social media services for your business. Social programs are very much like any other specialized task or responsibility in your business. There is a steep learning curve that requires full-time attention and a continual focus on changing technology. That person has to be accountable for the message and its results.
Solutions by Design offers affordable social media marketing for a fraction of the cost of what most companies offer. Call us so we can personally assess your needs and build a strategic social media program for you.
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