Increase Your Reach By Using Facebook Groups to Grow Your Community

Did you know Facebook recently launched “Groups” for business pages to use? This enables your business to create your own unique communities and feeds. If you’re confused how this will benefit you, we’re here to let you know this is a positive thing for your business. This update allows braces a new way to boost engagement and counter the decline in organic reach which all Facebook page users have experienced the past few years.

Over a billion people use Facebook Groups, and over 100 million people worldwide see “Groups” as a major part of their experience and use on Facebook.

What are “Groups”?

Facebook Groups are a place to connect with other users with similar interests and they are becoming increasingly important for brands and businesses aiming to encourage their own community.

How to create a Facebook Group

Creating a Facebook Group is very easy. Here are the most important steps:

1. Choose your Facebook Group name and privacy setting

2. Fill out your Facebook Group’s info

3. Write a description to tell people what the group is about in more details.

4. Add (up to five) tags to help people find your group.

5. Add your location if you are a local Group.

6. Customize your URL.

Facebook Groups offer built-in analytics making it easy for you to track the insights of your community. You can set up your group as public or private, post documents, create polls, start a group chat, and all members’ receive notifications about new posts to the group. This is why it’s great for businesses looking for a way to tap into their organic reach. For more information about Facebook Groups and how they can add value to your business, contact Solutions by Design.