Introduced in 2010, Google’s “Instant Search” feature was touted as “the future of search”, allowing users to save precious seconds by loading results dynamically as they typed. It also became a source of amusement as Google struggled to eliminate results from “search spammers” who used bots to force humorous results that people saw when they typed. Google was able to overcome that and other issues, and Instant Search became a hit with users.
Google has recently announced that it is getting rid of Instant Search. The reason? It’s because most of us now use mobile devices to search, and since Instant Search was never introduced on mobile, Google wants to keep a unified search experience across all platforms. With mobile voice assistants becoming more popular, Google just doesn’t see the need to keep maintaining its Instant Search feature.
No longer will you be able to go to Google on your desktop PC and type in something like this and get instant results:
Some users may miss this feature because it does save time and eliminates spelling errors, but the future is mobile. At
Solutions By Design, we can help you help you reach your goals and increase your
search engine optimization. Visit our website or give us a call for more information. 800-888-4084.
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