What Can Social Media Do For Your SEO?

There is a misunderstanding for many business owners about how to grow your organic rankings on search engines like Google. Having an experienced and skilled SEO director is a key to achieving higher rankings, but it’s important to remember that without social media, particularly a social media strategist, your organic rankings will not advance to the optimum level of achievement. These days, simply having your business profile on social media platforms such as Facebook, Twitter, and Instagram isn’t enough to boost your search rankings. There is more to it.  You need to ask yourself one simple question, do you have a consistent social media strategy in place for your business? If you don't, you need one in order to see an increase in organic search rankings. Remember, if you're not in the number one spot, your competitor is.

What’s a social media strategy?
Simply having a social media presence is not enough these days; you must be active, engaging, and monitoring your social media profiles regularly. It’s important to recognize what social media channels will fit the needs of your business industry, set realistic goals for these channels, and implement them on a consistent basis. One important realization to keep in mind is social media is overwhelming, and with so many social networks out there comes constant new features to track and stay educated on in order to integrate them into your social media strategy.

What can social media do for your SEO?
Social media and SEO are in a tactical relationship with each other. How so? They are both strategies that focus on creating an appealing identity that will increase visitors.  Having a strong plan for each of these will benefit the other. Having a solid social media strategy and presence can influence your Google rankings and improve your SEO. This includes updating, monitoring, and implementing everything on your social media pages from the quality of your followers to the content you post and engagement on your page. If you don’t have a skilled social media manager with the expertise of utilizing social media for increasing your SEO, then you need to think about how serious you are about achieving the highest organic ranking you can.

If you don’t have a full-time social media manager at your business, no need to panic. Solutions by Design has social media services with experts who will develop and implement social media strategies for you. We specialize in working with businesses on social media and SEO and can help you reach your goals and increase your search engine optimization. Visit our website or give us a call for more information. 800-888-4084.

Google’s War Against Pop-Ups

Last month Google announced that they would begin penalizing websites that display content-blocking pop-ups. These are called “interstitial ads,” you can find these all over the Internet as you try to browse certain websites. This is how they work: you navigate to an article that you want to read and as you are just starting with the first paragraph, a pop-up appears that blocks the content. These pop-ups usually want you to sign up for their newsletter, purchase a subscription, or will display an advertisement for a product or service.

Sometimes it is hard to find the button to close the pop-up, and some even prevent you from closing the pop-up unless you click through the advertisement. These pop-ups are irritating and Google is making sure that websites with these types of ads don’t make it into their search results. Google’s focus is on the user's website experience, especially when it relates to mobile browsing, and this type of advertising interferes with that experience.

What does this mean for our clients? We have always advised against adding pop-up advertising for our clients and will continue to do so. There are much better and less annoying ways to get your message to your visitors. Now that Google will start penalizing websites that utilize pop-up advertising, you can’t afford to choose this option in the future.  

If you have a website with interstitial ads, contact Solutions by Design to discuss updating your site. We have a full in-house staff of graphic designers, web developers, programmers, and more, as well as specialize in custom websites.  Also, we don't use templates and have over 30 years of experience assisting clients all over the world with maintaining branding, web presence, and our clients have top rankings on Google. Call us today 800-888-4084.  

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Important Reasons Why You May Need To Revamp Your Website

The internet is ever-changing so it’s important to remember your website must reflect those changes as well. Maintaining your website is essential to your business because most potential leads come from searching online for goods and services. Typically, the first impression potential customers of your business get will come from your website and other platforms your business is connected to online. Because of this, it’s imperative your website stays fresh with new content and design trends. What worked for you in the past may not work for you in the future, especially as the audience to your site changes and web developments continue to occur. So when is a good time to update the look, feel, and operation of your website?

Keep reading to learn some important reasons you may need to revamp your website with redesigning and functional modifications.

Maintenance
Just like everything else, your website may need repairs once in a while. Unlike a car, however, you may not be aware of when something breaks on your site. Having a trusted team to help you with website repairs will make your life a lot easier as most of your staff members in-house don’t have expertise on browsers and servers that operate your site. Sometimes what may seem to be a minor change may actually result in a major web redesign. Regularly revamping your website will keep your business updated with the latest technology changes and leave your customers with a flawless website experience.

Results
You might have a breathtaking website with amazing functionality and gorgeous graphics, but if you’re not getting the results you want it may be time to redesign your site. One major purpose of a website is to build a customer base, so if you’re unhappy with the analytics of that, redesigning may help. Updating and redesigning things such as the call to action, too much text, or the tone of voice can help you achieve your goal results.

It’s Not Responsive
Out of our clients at Solutions by Design, over 50% of their website visitors browse from a mobile device, that’s why we make sure our website clients have responsive websites. Responsive websites are crafted to provide an easy experience and website navigation to users on a wide range of devices and browsers. Also, another important factor is Google algorithms give preference to responsive websites. If you want to keep your rankings up or increase them, you need to have a responsive site. Responsive sites must be built from the ground up, you can’t convert these, but you’ll likely see a return on your investment once you update from a non-responsive.

There are several other factors as to why redesigning and routine maintenance to your website is significant. From outdated third-party tools to your competitors who keep up with the trends. Realizing that investing in your website regularly will keep your business modern, functional, and ideally it will appeal to visitors and turn them into new customers. Do you think your website may be in need of a redesign? Give us a call to set up a consultation. Call 800-888-4084.