Capturing the Moment with Bailey Orthodontics

As an orthodontist smiles walk in and out of your office daily. But have you keyed in on capturing those moments? Dr. Spencer Bailey of Bailey Orthodontics has done just that with our Social Media Program.

 



Just a few months ago Dr. Bailey and his staff decided to join the Instagram craze and have been seeing great success. Instagram is a photo sharing application used to capture moments and post them for followers to view, like, comment and share. Dr. Bailey and his have staff have been consistent in posting photos weekly from first day in Braces to debands and even special office moments.

“When a patient is either getting their braces on or off that day, we ask their parents if we can take a photo and post it to Instagram. We also ask if we can tag them and get their account if they have one,” said Bailey Orthodontics Treatment Coordinator Jessica Van Loo.

In a busy office like Bailey Orthodontics taking and posting photos can seem like a hassle, but the staff has made has made the process convenient for everyone.

“We use an iPod in the clinic to play music and use it also to take/post the pictures. It makes it easy to have a designated device already back there”

Patients and parents alike are enjoying having Instagram as a part of their visit. Instagram also serves as a platform where patients can connect to faces and scenes in the office that they recognize keep them connected with Dr. Bailey outside the office.

Creating Content Across the Board

Not only do these photos display on your Instagram profile, but photo can be shared across multiple platforms.  Once the photo is posted on Instagram you have the ability to share to other social media accounts including Facebook, Twitter, Tumblr and Flickr. Also you can send photos out via email.

Once the photo is posted on Instagram Dr. Bailey can then share photos tohis practice Facebook page and Twitter account. So with one photo Dr. Bailey has created pieces of valuable content for all his social media channels.

 

[caption id="attachment_784" align="aligncenter" width="555"] Photo shared to Facebook from Bailey Orthodontics Instagram page[/caption]

“It’s a great way to connect to our patients, we can show our fun side without cluttering up our Facebook feed, and it is free advertising.”

The Importance of Visual Content

The best material to use on Social Media is visual content. Visual content includes real photos, graphic design art and videos. On Social Media where the goal is to get out content that is concise in real-time, visual content is perfect. It is reported that post with visuals receive 94% more page visits and engagement than those without on Facebook. You can tell people about what you do all, but actually being able to see it makes more of an impact.

Our Social Media and SEO Program

Bailey Orthodontics is one of our top Social Media clients. We have worked with Bailey Orthodontics to help increase online engagement, increase social reach and create engaging content. We provide Social Media and SEO service to help build and maintain online presence. Our Social Media Program includes content creation and management for social networks such as Facebook, Twitter and Instagram. Our SEO (Search Engine Optimization) services are focused on best establishing your website structure, content and set-up, as well as best positioning your website within the online ecosystem, so that you can meet your customers online, at the right time, the right place and in the right context.

If you have any questions on how we can help you capitalize on online marketing and social media please contact us TODAY!

Montage 2015 News

Montage, the ultimate interactive communication system for your reception area, is getting a new look. Last year we released Montage 2, introducing the ability to display (in one area of the screen) educational videos and demonstrations, movies and even live television. We received great feedback from our clients about what a great addition Montage was to their office and how patients loved interacting with the board. After making tweaks and enhancements to the Montage software we are now introducing Montage 3.0. This installment of Montage will include new features making this product what all orthodontist need in their office.

New features include:
• Importing Videos: You will have the ability to import your own videos into Montage to be played from your board.
• Instant “before and after” photos: Patients can take photos on the Montage board before treatment and after treatment. These photos are automatically uploaded and saved to your board.
• Choose your retainer: Patients have the ability to pick their retainer design which can be emailed from the board directly to the doctor.
• Elastic selector: Patients have the ability to pick the color of their elastics right from the Montage board.
• Manage bLink settings: If you have our bLink program patients will be able to manage their account settings from the Montage board.
• Enabled captions for videos: You will have to ability to enable captions for videos while they play.

Montage 3.0 is scheduled to be released summer 2015

The Montage Kiosk

In past the only way to display Montage was by hanging your touch screen board on a wall in your office, but now we are giving you the option of choosing to display your board in a kiosk or touch table. This is perfect for those who don’t have a lot of wall room for hanging a monitor, but would love to have Montage in their office. Also, if you’re in a high traffic environment like a mall, this kiosk is perfect for you. The sleek designs of our kiosk look great in any office. The touch table offers you the ability to sit down during consultations and display patient education content. Also, having a kiosk or touch table in your office will surely promote patient interaction. We have a selection of kiosks and touch tables that are currently available for ordering.

View our Kiosk Brochure 

For more information regarding Montage hardware give us a CALL TODAY!

This year Solutions by Design products will be seeing huge updates from productivity to design we are making sure our products are the best and continue to outperform our competition. We are always taking advice from our clients on how we can make our products better for you, if you have any comments are suggestions please email us at support[at]solutionsbydesign.com with the subject line “I have a suggestion”.

Note: Jean Noble is now our east coast Sales Director. She is currently available for in office visit for practices throughout the Eastern region of the US.

Note: Solutions by Design will be attending the 2015 AAO meeting in San Francisco! Mark your calendars and be ready to meet us at Booth #3037

Debunking Social Media and SEO Myths

It’s no secret that over the past decade Search Engine Marketing has taken the consumer market by storm. At this point you may be wondering what you need to do in order to get an edge over your competition online, but first you must understand the facts about Social Media and SEO and dismiss the myths you’ve heard.

Here are 10 Social Media and SEO Myths you can forget about today:

Myth: Social Media is for kids.
Fact: It is assumed that only the younger generations are tech savvy, while the older generation is completely oblivious on how to even access the internet. This is false. In fact, Facebook experienced a 41.4 percent growth, adding 16.4 million new users in 2014 in the 35 to

Myth: The number of followers is all that matters.
Fact: Yes, fans and followers are important, but it is definitely a matter of quality not quantity here. You want to make sure those who are connected with you can add value to your brand. Also, followers aren’t all that matter. Content is also very more important.

Myth: I need to be on every Social Media platform available.
Fact: Trying to be active on every Social Media platform available is time consuming and may not be helpful. If your target audience has little to no presence on Tumblr spending hours a day on that is useless. Try to join Social Media platforms you know your target audience frequent in order to get a return on investment for your time.

Myth: Social Media is strictly for acquiring new customer.
Fact: This is far from the truth. Social Media is not only about drawing in new customers. It is also about fostering relationships with current customers to create an affinity for your brand. Social Media serves as an additional communication tool creating positive dialogue between you can customers.

Myth: You can’t measure your return on investment in social media.
Fact: Social Media, like other marketing efforts, is indeed measureable. To measure the effects of your Social Media efforts you must do 3 things:
Set goals
Track performance using analytic tools (ie; Facebook Insights)
Request feedback from fans and followers
Doing those 3 things can help you see your Social Media ROI.

Myth: SEO can guarantee that you get to the very top position in the rankings.
Fact: No one can guarantee the number one spot for all of your targeted keywords. Rankings fluctuate frequently as many factors come into play. Those who make such guarantees are being dishonest.

Myth: SEO is all about the search engine rankings.
Fact: Rankings are only a part of a sound SEO strategy. Your goal should be all about conversions, meaning turning visitors into clients. You could be ranked number one, but if your site doesn’t engage a visitor and make them want to do business with you, then the high rankings don’t matter.

Myth: SEO is a one-time activity.
Fact: SEO must be ongoing to be truly effective. Changes in search engine algorithms occur frequently, along with fierce competition for top rankings continually affect the positioning of a site. Without continual SEO, you can be assured of dropping in the rankings.

Myth: Google AdWords can help boost organic rankings.
Fact: AdWords has no effect on organic rankings.

Myth: Google will never catch my bad links.
Fact: Google knows everything and when they catch bad links, websites are definitely penalized.

 

Now that we've busted those myths let's us breakdown more of the facts for you, give us a call today.

ScreenPlay 2015 News

ScreenPlay PRO 10 is coming soon!

From the interface to animation content, ScreenPlay 10 will introduce a new and improved way to present patient cases. Released in 2013, the current interface has been used by doctors all over the world displaying high quality patient case presentations. With this update we are giving you a ScreenPlay program with new and improved content displayed through the latest animation technology. Our new content will be pushed out periodically, we’ve set-up a new system that will notify you every time there is an update available in ScreenPlay. While content is will distributed throughout the year ScreenPlay 10 total overhaul is scheduled to be ready complete by summer 2015 featuring:

New 1080p format
1080 refers to 1080 horizontal lines of vertical resolution of an image or video which is typically at an aspect ratio of 16:9, which refers to 1920x1080 (2.1 megapixel) referred to as High Definition (HD). This means all animations will be displaying in high definition providing clear and crisp videos.

New and Revised Content
148 new and revised animations and video will be released throughout the year. Additions include the balance of each appropriate malocclusion will contain “Thru-view” animations. There are many new appliances being added including several AOA Lab appliances and Dynaflex appliances.

Surgical Cases
The long awaited Surgical cases will be distributed this year. We have worked hard to achieve a balance between what is anatomically correct and no overwhelming patients with frightful images.

We are also working on

• Additional 3D extraction animations


• New display screen settings


• New mixed dentition cases


• Additional forms, including interactive elastic forms


• Updating all mini-videos

And more

If you have any specific appliances or procedural animations to be included in this year’s development schedule, now is a good time to make such a request.

This year Solutions by Design products will be seeing huge updates from productivity to design, we are making sure our products are the best and continue to outperform our competition. We are always taking advice from our clients on how we can make our products better for you, if you have any comments are suggestions please email us at support[at]solutionsbydesign.com with the subject line “I have a suggestion”.
Note: Jean Noble is now our east coast Sales Director. She is currently available for in office visit for practices throughout the Eastern region of the US.

Note: Solutions by Design will be attending the 2015 AAO meeting in San Francisco! Mark your calendars and be ready to meet us at Booth #3037