Debunking Social Media and SEO Myths

It’s no secret that over the past decade Search Engine Marketing has taken the consumer market by storm. At this point you may be wondering what you need to do in order to get an edge over your competition online, but first you must understand the facts about Social Media and SEO and dismiss the myths you’ve heard.

Here are 10 Social Media and SEO Myths you can forget about today:

Myth: Social Media is for kids.
Fact: It is assumed that only the younger generations are tech savvy, while the older generation is completely oblivious on how to even access the internet. This is false. In fact, Facebook experienced a 41.4 percent growth, adding 16.4 million new users in 2014 in the 35 to

Myth: The number of followers is all that matters.
Fact: Yes, fans and followers are important, but it is definitely a matter of quality not quantity here. You want to make sure those who are connected with you can add value to your brand. Also, followers aren’t all that matter. Content is also very more important.

Myth: I need to be on every Social Media platform available.
Fact: Trying to be active on every Social Media platform available is time consuming and may not be helpful. If your target audience has little to no presence on Tumblr spending hours a day on that is useless. Try to join Social Media platforms you know your target audience frequent in order to get a return on investment for your time.

Myth: Social Media is strictly for acquiring new customer.
Fact: This is far from the truth. Social Media is not only about drawing in new customers. It is also about fostering relationships with current customers to create an affinity for your brand. Social Media serves as an additional communication tool creating positive dialogue between you can customers.

Myth: You can’t measure your return on investment in social media.
Fact: Social Media, like other marketing efforts, is indeed measureable. To measure the effects of your Social Media efforts you must do 3 things:
Set goals
Track performance using analytic tools (ie; Facebook Insights)
Request feedback from fans and followers
Doing those 3 things can help you see your Social Media ROI.

Myth: SEO can guarantee that you get to the very top position in the rankings.
Fact: No one can guarantee the number one spot for all of your targeted keywords. Rankings fluctuate frequently as many factors come into play. Those who make such guarantees are being dishonest.

Myth: SEO is all about the search engine rankings.
Fact: Rankings are only a part of a sound SEO strategy. Your goal should be all about conversions, meaning turning visitors into clients. You could be ranked number one, but if your site doesn’t engage a visitor and make them want to do business with you, then the high rankings don’t matter.

Myth: SEO is a one-time activity.
Fact: SEO must be ongoing to be truly effective. Changes in search engine algorithms occur frequently, along with fierce competition for top rankings continually affect the positioning of a site. Without continual SEO, you can be assured of dropping in the rankings.

Myth: Google AdWords can help boost organic rankings.
Fact: AdWords has no effect on organic rankings.

Myth: Google will never catch my bad links.
Fact: Google knows everything and when they catch bad links, websites are definitely penalized.

 

Now that we've busted those myths let's us breakdown more of the facts for you, give us a call today.