Many businesses think “SEO seems simple, why do I need to hire someone to do it.” It’s the same reason you visit a mechanic instead of fixing your car yourself. You need a professional.
When Google came along around 10 years ago and changed the search engine market, the need for SEO became more important. Without the proper SEO the online presence of your practice can get lost. Also, establishing the online presence without SEO can be difficult, which can be of importance to starting up a new practice.
Solutions by Design takes pride in the SEO component of our company. Last month our clients showed an increase in web traffic of 11%, while rankings for the past twelve months rose by an average of 5% across the board. With our SEO help, clients will see increased web traffic and rankings in search engines over time. On the other hand, there are many SEO companies that guarantee results overnight, but the methods they’re using do more harm than good to your business.
In recent years there has been a massive influx of tricks and backhanded tactics that have been used to boost SEO. This quick way to get a boost could leave your practice in a lot of trouble. Engaging in these tactics is called “Black Hat SEO”. Black Hat SEO uses strategies and tactics that focus solely on search engines rather than real time searches, which is against search engine guidelines. These backhanded techniques include keyword stuffing, invisible text, page swapping and using keywords not related to the content -- all to generate web traffic.
Black Hat is used to gain a quick financial return on websites. However, Google and other search engines are on top of these shady tactics and are changing search engine algorithms constantly. If your site is caught using Black Hat techniques it could be banned from search engines, and is not worth the risk.
The companies that offer these questionable practices are easy to spot. They will tell you, “We can get you to the number one position within a month!,” but no reputable SEO company makes such guarantees. Solutions by Design follows the search engine guidelines and frowns upon poor SEO tactics. Successful SEO takes time and analyzing of trends, which is why you choose a company with an excellent track record, like Solutions by Design, to lead you in the right direction.
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