In 2004, Facebook started off as an online database used by college students to connect. Today, Facebook has gone beyond that with 1.23 billion users worldwide. Facebook is the number one leader in social network ranking. Facebook gives users the power to share content and connect with people and businesses all over the world. And on the flip-side gives business a way to connect with their target audiences.
You might think Facebook is just something people use to talk to their friends and share funny video, that’s not all. For businesses Facebook opens up a new way you to connect and interact with clients, potential clients and partners. Unlike other social networking site Facebook has found a way to cater directly to businesses in a unique way. While traditional users have Facebook “Profiles”, businesses have Facebook “Pages”.
Once you create a page your target audiences can “Like” your page and stay connected. From your page you are able to post content that can shared, once a user shares your content it is then shared with their friends expanding social reach of your organization.
Facebook is a marketing tool that can be used to generate business and keep current customers. Facebook is a platform that can offer great benefits to your business.
Here are a few benefits we believe all practices can get from utilizing Facebook.
Share the basic information about your business: Your Facebook page displays your business number, address and hours of operation. Also the page includes an “about me” section where you can go into detail about your business and what you do that sets you apart from competition.
Share multimedia from your business: You can share exclusive content from your business that those who like your page can view and share.
Generates leads for your practice: Once someone likes your page you then have the potential to reach people within their network. The more likes you have the more networks you are able to reach.
Connect with patients and prospects: You can use Facebook to deliver messages to your target audience.
Advertise promotions: You can promote special offers to your customers and exclusive offers to customers that like your page.
Get traffic to your website: A link to your website can be included on your page directing traffic to your website.
The Solutions by Design Social Media Program has been able to help our clients tremendously. We've helped dental practices increase their page likes by as much as 20% within months. With help of Solution by Design and a diligent staff monitoring in-house duties, your practice can have a successful Facebook Page. Contact us for more information regarding our Social Media Program.
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