Having unique search engine optimized content on your website or blog, is a strong determining factor for who finds your website and what information they take away after they have left your site.
Search engines scan websites to determine how relevant the content is for specific keywords or phrases (the words Internet users type into the search engines to find information they are searching for). More importantly, search engines are looking for content that contains the keywords and phrases Internet users search for. Content that successfully incorporates specific keywords, along with other SEO techniques (such as meta tags, links, etc.) will have a better chance of showing up in the search engines.
What exactly is Unique Content?
Unique content, as perceived by search engines, is any content that doesn’t duplicate too much text from other online sources. But also keep in mind that it's almost impossible to achieve 100% unique articles as there will always be similar phrases and keywords, so don’t pull your hair out over it. Just be sure to keep it original.
Why duplicating content is a no-no
Most search engine providers want to provide their customers with a varied group of results, not 5 or 10 pages with the exact the same content. To alleviate this, many search engines will write something like this in the search results:
“In order to show you the most relevant results, we have omitted some entries very similar to the results already displayed.”
So, if you are posting pre-written articles that have previously been published on other websites, it will most likely end up in the additional results that aren't displayed. This is not necessarily a penalty, this is Google acknowledging that the first site was the one that posted the article first, and thus is considered the original owner of the content.
Why Does Quality Matter?
Quality content is of the utmost importance, if you want to improve your SEO efforts. Your business should focus on writing original, quality informational content on your website or blog that is of genuine value to the reader. The content should be fresh and informational. One or two content-rich pages should be added to your blog each week – the kind of content your clients would enjoy reading and sharing.
Bottom Line: Fresh, quality content helps to build your readership
Unique content isn't just beneficial from the search engine standpoint. Having fresh, new, updated blog posts on your website can indirectly boost your SEO efforts by attracting greater attention from visitors. After all, people are much more likely to share and tweet about content that's fresh and original, rather than being an exact copy of articles they may have seen elsewhere. Internet-savvy readers can spot poorly written articles and duplicate content in a heartbeat. When you avoid these pitfalls you'll gain your readers trust and interest and keep them coming back for more of your awesome, amazing content!
Solutions by Design is excited to announce a new social media program in conjunction with its SEO program. This is the ultimate social media marketing package for orthodontic practices. This will be a limited exclusive program offering exclusive territories. This is an exciting opportunity for those who want to grab hold of their target market with social media programs.
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