YouTube has become a strong social media platform that can help accomplish your marketing goals. YouTube is another search engine part of the Google family, which is another way for people to find you. YouTube is a digital space for entertainment and information, but it’s most used important tool is helping anyone boost their online presence.
Video marketing leads to engagement and brand awareness, just as much as any other social media platform has. With billions of videos and views, a business/practice needs to break through the noise and get noticed in the first place. Here are 4 items that will help your video rank high and gain its target audience. These items are often forgotten and the first step in making YouTube work for you.
1. Optimize for SEO:
If you’re publishing videos on YouTube, you need an SEO strategy that will help your videos optimized for maximum exposure. As another search engine, your videos need to be able to be found. Just like a search engine for websites, YouTube uses an algorithm to rank videos and help viewers find what they are looking for.
- Utilize Keywords: Use keywords in your videos, tags, and descriptions. This is often forgotten when uploading videos, especially when it comes to tags. You can do your own keyword research to see what words or phrases show up related to your video topic.
- Video Titles – Use the correct keywords related to your videos in the title. The more detailed and relevant to your video, the higher it will rank.
- Video Tags – YouTube offers category tags when a video is uploaded to help define what overarching subjects it may relate to. The number of tags you can include is limited, so be sure to use only the most relevant keywords and phrases in your video tags.
2. Be Consistent:
If you are planning on using YouTube, be sure you have a strategic approach. This means a schedule to regularly upload videos. Being consistent will help you grow your subscribers and will help YouTube take into consideration your videos, ranking them higher.
3. A Branded Thumbnail:
One of the overlooked opportunities to enhance a video is the video thumbnail. By default, YouTube selects a frame from your video for viewers to see when your videos are searched. When editing your video, you can upload and select a frame. This is a great opportunity to create a branded thumbnail with a still image. Changing it to a branded thumbnail will help viewers recognize your videos and catch their attention since it is the first thing they will see.
4. Engage:
YouTube is a social media platform, engagement is one of the considerations in ranking videos. Engaging with your audience, such as reading comments, replying to users and answering questions can be beneficial for reputation management and just interacting with your subscribers.
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