Implement User-Generated Content Into Your Content Strategy

With the ever-changing algorithms of the digital world, it’s important for your social media strategy to include content that meets the needs of your SEO as well as engages with your consumer. We understand not everyone has a generous budget to put towards boosting posts or pay for ads on Facebook, but with the organic reach declining it’s time to add fuel to the fire. One way to do this is by implementing UGC, user-generated content, into your content strategy.

What is User-Generated Content? UGC is short for user-generated content; this is any form of digital content created by consumers and shared publicly online.

Sharing your brand’s story through UGC will give your content strategy more authenticity and it will be more engaging for your followers. Here are just a few more reasons you need to start implementing UGC:

INCREASES YOUR MARKETING TEAM
Consumers are creating content and posting it online; use it and source it.

OFFERS ADDITIONAL CONTENT
Everyone struggles with creating social media content, so leverage UGC to add variety to your content strategy and change it up.

SAVES TIME & MONEY
With UGC, you won’t have to spend money on hiring photographers or using stock photos.

IT’S MORE TRUSTWORTHY
This content is coming from friends or strangers within the community, making it more authentic, real and believable.

IT’S MORE ENGAGING
UGC drives 6.9X higher news feed engagement on than brand-generated content.

Facebook, Twitter, and Instagram are popular social platforms that operate almost entirely on user-generated content. Be sure to start asking your consumers for UGC by putting a call to action on marketing materials, using hashtags, or promoting UGC with contests and giveaways. Once you do this, find the UGC by searching the hashtag or location and get permission from the user to share it. Repurpose this content on your website, social media, ads, blogs, etc.

UGC is one of the most cost-effective ways to promote your brand and increase engagement and loyalty with consumers. Reference these tips and you should be able to revive your social media content strategy and reach.

Do you need help with your social media marketing? Contact Solutions by Design and ask about our social media services. Visit our website or call 800-888-4084.