Before Google there was Yahoo. Before Yahoo there was Alta Vista. Search has come a long way since the early years of the Internet. And with so much more content online than ever before, search engines are finding ways to bring the most relevant information to you as quickly as possible.
Over 80% of people 13 or older in the U.S. have smart phones. Over 40% have tablets. Mobile search, especially mobile search with voice assistance (like Siri and Cortana), is increasing exponentially. And with that is the ever increasing reliance on mobile apps as search platforms.
Across the U.S. population as a whole, most of the time spent on the Internet (via mobile devices) is spent on an average of just three apps. Facebook, Twitter, SnapChat, and others are increasing their features and technology to bring more search results within their apps. Pinterest and Houzz, for example, are apps that many people use to find everyday items and inspiration.
But all of this doesn’t mean that Google is dead or dying. Far from it. It simply means that consumers have many more options in search, and search is evolving to become a necessary and seamless part of our everyday lives – like getting dressed in the morning, or driving to work.
Who knows what search will look like in 10, or even 20 years? But for now it seems to revolve around mobility and relevance, and that’s not likely to change any time soon.
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