When the idea of Social Media comes to mind many people think of how they or people they know have used Social Media to connect with family, friends and even strangers of common interest all around the world. So when Tracy the Treatment Coordinator talks about how she uses Facebook and Twitter all the time you may be eager to place her in charge of all the Social Media needs for your practice, but be leery personal use and professional use of social media are two different things. So you want to make sure what your posting on your account is more professional than personal, here are 5 do’s and don’ts for Social Media.
5 Do’s and Don’ts of Social media
Do promote your brand effectively (reach audience)
Make sure that you are effectively promoting your practice and the services you offer. Also make sure you are reaching your target audience (people you want to see in your office).
Do post visual content related to your business
Post photos and videos of your staff in office, office events and even your patients during their treatment moments. Fans and Followers LOVE visual content.
Do respond to ALL messages, comments, questions and feedback
When you receive comments, feedback and reviews on social media make sure to always respond. Even when the commentary seems negative remember to always have a positive tone and never engage in combative online dialogue. Also, if there are questions asked on Social Media please try and respond in a timely fashion.
Do post on a consistent basis
Set a schedule and stick to it, we suggest posting at least 3 times a week. What's the point of having an account if it's not going to be active? That's just as bad having no account, so make sure you page is active and consistent.
Do research on Social Media outlet you are using to find out if there are any advantages they offer for businesses
There are many Social Media outlets available and each serve a niche purpose, you must make sure you are using sites best fit for your practice. For instance, Facebook offers advertising and different page options specially for businesses.
Don’t overshare
Don't post every single moment of the day. Being a business, fans LIKE or Follow your page to connect with you but they may feel bombarded with unnecessary information as you fill their personal timeline. The worst thing that could happen is fans will view your page as spam and unfollow you. So only post relevant content on a strategic timeline.
Don’t post patients personal information
Make sure all pictures and information posted about is given the "okay" by patients or the responsible party.
Don’t post staff personal information
Just like you want to be careful about the information you post about patients, your staff should receive the same respect.
Don’t forget to proofread
When you post statuses and updates make sure you proofread everything so bad grammar and misspelling don't make you lose your professional look.
Don’t post content that isn’t family approved
Make sure that all the content you post is family friendly, meaning that patients young and old should be able to visit you page see content that is appropriate.
Find out about more Social Media and make sure your doing it right by contacting us today!
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