How Social Media Contest Can Help Boost Engagement

Are you looking for a way to increase patient engagement online? Maybe it’s time to try a patient contest.

 

 

Social media contests are easy and fun way to engage patients. Creating a contest is a marketing tools used to increase followers and give back to your loyal patients. Before liking your Facebook page or following you people want to know how liking your page or following other social media accounts will benefit them. Contests are fun ways to build customer relationships, improve online engagement and strengthen lead generation. If your Facebook page LIKES don’t reflect the majority of your patients there’s a problem, but no worries a contest can help.

Benefits of Contests:

• Boost page LIKES


• Boost engagement


• Reach new users (including friends of fans and those seeking you)


• Create an affinity for your practice

How to Create a Success Contest

Create contest idea and select a prize:
Contest ideas can range anywhere from guessing games to raffles. Get together with your team and come up with a creative idea that reflects the personality of your practice. You must also select the prize the winner(s) will receive.

Decide how to promote:
Decide what channels you are going to use to promote your contest. Will it be strictly social media or in-office as well ? It is important to focus on channels where your target audience is present or the channel you want to drive traffic to.

Create promotion material:
How are you patients going to know about the contest? Staff word of mouth isn’t enough. In-office flyers, online post and even video announcements are great ideas.

Promote, Promote, Promote! :
During the duration of your contest you must focus on promoting constantly using promotion materials to engage your audience.

Here’s a great example:

     Graphic created by Solutions by Design

Dr. Mark Lenz’s offices in Racine and Waterford Wisconsin has gotten his patients to participate in numerous contests, offering prizes such as Rewards Hub points, gift cards and other fun prizes his patients enjoy. With these contests Dr. Lenz has seen a very noticeable spike in Facebook (Lenz Orthodontics) LIKES and online engagement. For the holidays Dr. Lenz is currently running an “Elfie Selfie” contest that is being promoted in-office, on Facebook and Instagram.

No time to create your own contest? We have a solution for you. Social media contest are included in our social media packages. We plan, design, execute and manage your contest from start to finish. For more information regarding our social media packages contact us today!