The Power of Selfies

The term “Selfie” was named Word of the Year by Oxford Dictionary. Defined as “A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and shared via social media”, selfies have taken the 21st century by storm. Have you noticed patients smiling into their smartphones after a deband or bracket change? They’re  likely taking selfies right there in the office.



You might think selfies are just another fad for tweens, but you might not realize selfies can be one of the driving forces behind building customer relationships through social media. According to Instagram, over 50 million “selfies” were been posted to the photo sharing app in 2013.

Here's a screen-shot from Instagram

“It’s just a picture, what is the big deal?”

Visual content is king in today’s digital marketing world. Multimedia content (photos and videos) is posted more than plain-text updates on Facebook, and Instagram ONLY allows you to post photos and videos. It is common for people to want things available to them quick and easy in today's society, and the quickest and easiest way to deliver a message is through appealing visual content. For example, do you think people would rather read about how an orthodontist can straighten teeth or see an amazing before and after photo? I think we can all agree that they’d rather see a photo. With this being said it is obvious that visual content has to be a part of your social media campaign.

Here’s a simple way to see if your social media campaign is on the right track, ask yourself these 5 questions:

• Do you have one designated social media manager?


• Do you post at least 3 times a week to Facebook?


• Do you have a blog?


• Do you have an Instagram account?


• Are you monitoring all of your social media accounts throughout your business hours?

If you answered NO to any of these questions then you social media campaign needs a boost, and we can help you with just that! Contact us to find out which ways we can help you improve your social media campaign.

One way to boost your campaign is to use the power of selfies. You can download our FREE selfie sign and have your patients include you in their selfie fun! Have your patients hold up this sign, snap a photo and post it on your social media accounts for everyone to see!

To get this FREE  sign email Taleesha@solutionsbydesign.com