Social Media Matters in SEO

Search Engine Optimization works to increase the visibility of your website and your overall virtual brand. There is a lot that goes into SEO and helps with your search engine positioning. Keywords,  backlinks ,and website design are very important factors when it comes to SEO. Also, another major factor are social media platforms.

Included in SEO success are social media platforms. Many people are unaware of the benefits that social media brings. Being on social media allows you to gain greater visibility upon your audience. When it comes to SEO social media factors into 6 of the top 8 search engine positioning. This includes social media platforms Facebook, Twitter and Youtube.

However, just having a page isn't enough. You must be active on your social media pages. Being active means consistently updating your content and engaging your audience. Along with engaging your audience, good content promotes social sharing. Social sharing is when those within your audience share your content with other by linking the content on their pages.



Many organizations have social media accounts, but are you updating consistently? Are your post engaging? If not, you may need to rethink your social media strategies and help improve your SEO. If you need help improving you social media strategies or SEO give us a call today!